Web3 Head of Marketing and Communications (Malaysia-Remote)

Token Metrics; Kuala Lumpur; Remote; MYR 120,000 - 180,000; Full time

Job summary

A leading crypto analytics company in Kuala Lumpur is seeking a Head of Marketing and Communications to spearhead its marketing strategy in the Web3 space. The role involves crafting innovative marketing campaigns, leading corporate communications, and engaging with the crypto community. Ideal candidates will have over 7 years of marketing experience, including leadership roles, and a deep understanding of the crypto sector. This position offers an opportunity to shape the brand's future in a rapidly evolving industry.

Qualifications

• 7+ years of experience in marketing, with at least 4 years in leadership roles.
• Expertise in managing corporate communications and media relations.
• Exceptional ability in cultivating and engaging online communities.

Responsibilities

• Craft and implement a dynamic marketing strategy for Token Metrics.
• Lead cutting-edge marketing campaigns for new product launches.
• Direct all aspects of public relations and corporate communications.
• Elevate the Token Metrics brand with a distinctive identity.
• Foster a vibrant and engaged online community.
• Oversee content creation and distribution across platforms.
• Act as a strategic partner to product, engineering, and sales teams.
• Build and mentor a world-class marketing team.

Skills

Crypto Market Mastery

Proven Marketing Leadership

Growth Hacking and Product Marketing Expertise

Corporate Communication and PR Skills

Community Building Skills

Content Strategy and Development Savvy

Education

Bachelor's degree in Marketing, Business, Communications

Master's degree or professional marketing/blockchain certifications

Job description

Token Metrics is looking for a visionary leader to join our team as the Head of Marketing and Communications in the exciting realm of Web3 technology. As the driving force behind our marketing strategy, you will spearhead initiatives to elevate our brand presence, engage with our community, and communicate our vision of decentralization and blockchain technology to the world. This role requires a strategic thinker with a deep understanding of both traditional and emerging marketing channels, coupled with a passion for blockchain technology. If you're ready to shape the future of Web3, we want to hear from you.

Responsibilities

• Strategic Marketing Leadership: Craft and implement a dynamic marketing strategy that propels Token Metrics to the forefront of the crypto analytics industry, driving brand awareness and user growth.
• Product Marketing Innovation: Lead cutting-edge marketing campaigns for new product launches, utilizing data-driven growth hacking tactics to ensure rapid market penetration and sustained engagement.
• Corporate Communications Excellence: Direct all aspects of public relations and corporate communications, positioning Token Metrics as a thought leader in the space. This includes managing media relations, crafting compelling press releases, and articulating the company's mission and achievements.
• Brand Development and Positioning: Elevate the Token Metrics brand by developing a distinctive brand identity and narrative that resonates deeply within the crypto community. Ensure consistency across all communication channels.
• Community Engagement and Growth: Foster a vibrant and engaged online community, leveraging platforms central to the crypto ecosystem. Initiate and drive engagement strategies that build brand loyalty and advocacy.
• Content Strategy Leadership: Oversee the creation and distribution of compelling, informative, and engaging content across platforms, particularly YouTube and Twitter/X, aligning with strategic marketing objectives. Prioritize content that educates, engages, and elevates the Token Metrics brand.
• Cross-Functional Collaboration: Act as a strategic partner to product, engineering, and sales teams, ensuring marketing strategies effectively support product development and sales initiatives.
• Team Development: Build and mentor a world-class marketing team. Inspire creativity and foster a culture of innovation, data-driven decision-making, and accountability within the team.

Requirements

• Crypto Market Mastery: Demonstrated deep understanding and experience in the crypto or blockchain sector, with a proven track record of innovative marketing strategies that have significantly impacted brand visibility and user acquisition.
• Proven Marketing Leadership: 7+ years of experience in marketing, with at least 4 years in leadership roles within the crypto, fintech, or a related technology field, showcasing the ability to inspire teams and execute visionary marketing strategies.
• Growth Hacking and Product Marketing Expertise: A history of successful crypto/SaaS product launches, displaying an aptitude for employing creative growth strategies and tactics.
• Corporate Communication and PR Skills: Strong experience in managing corporate communications, with the ability to navigate media relations and articulate a compelling brand story.
• Community Building Skills: Exceptional ability in cultivating and engaging online communities, with specific success within the crypto sector.
• Content Strategy and Development Savvy: Expertise in overseeing content creation and strategy, particularly in video and social media, with a focus on narratives that engage the crypto audience.
• Educational Background: Bachelor's degree in Marketing, Business, Communications, or related fields. Master's degree or professional marketing or blockchain certifications preferred.

About Token Metrics

Token Metrics helps crypto investors build profitable portfolios using artificial intelligence based crypto indices, rankings, and price predictions.

Token Metrics has a diverse set of customers, from retail investors and traders to crypto fund managers, in more than 50 countries.