VIP Strategy Manager

BettingJobs; Kuala Lumpur; On-site; MYR 180,000 - 300,000; Full time

Job summary

BettingJobs is seeking a Senior VIP Strategy Manager to lead our VIP Strategy department, manage direct reports, and scale high-value customer operations. You will own end-to-end retention and engagement strategies, drive customer lifetime value, and align cross-functional teams to deliver an elite VIP experience.

You will oversee a team of VIP strategy professionals, shape the overall VIP roadmap, and partner with CRM, Product, Marketing, and Service leaders to optimize the VIP journey across

Qualifications

• 5+ years in CRM, VIP management or related roles.
• Proven success in retaining high-value customers and driving loyalty.
• Fluent in English, Mandarin & Malay (spoken and written).
• Excellent stakeholder management and communication skills.

Responsibilities

• Lead, mentor, and build VIP Strategy managers and specialists.
• Own departmental strategy for retention, loyalty, and revenue growth.
• Drive advanced customer segmentation, behavior analysis, and personalization.
• Partner with CRM, Product, Marketing, and Service leaders to streamline the VIP journey.
• Track high-level metrics to optimize campaign performance and retention outcomes.

Skills

VIP management

CRM

Customer retention

Loyalty programs

Account management

Luxury sales

Tools

CRM platforms

Job description

OtherWork mode: Onsite (remote for 6 months is suitable)

Employment type: Permanent, Full-time

Language: English, Mandarin, Malay

About the Role

We are hiring a Senior VIP Strategy Manager to lead our VIP Strategy department, direct line managers, and scale our high-value customer operations. You will own end-to-end retention and engagement strategies, drive customer lifetime value, and align cross-functional teams to deliver an elite VIP experience.

Key Responsibilities

• Lead, mentor, and build high-performing VIP Strategy managers and specialists.
• Own overall departmental strategy for retention, loyalty, and revenue growth.
• Drive advanced customer segmentation, behavior analysis, and personalization.
• Partner with CRM, Product, Marketing, and Service leaders to streamline the VIP journey.
• Track high-level metrics to optimize campaign performance and retention outcomes.

What This Role Offers

• Full leadership ownership of our VIP department and growth vision.
• High executive visibility and direct impact on global business revenue.
• Freedom to innovate bespoke loyalty models and premium customer experiences.
• Strategic leadership position within a rapidly scaling international company.

Must Have

• 5+ years in CRM, VIP Management, Customer Retention, Account Management, Luxury Sales, or related roles.
• Proven success in managing and retaining high-value customers, driving customer engagement, loyalty, retention, and repeat sales.
• Strong understanding of VIP customer behavior and premium customer experience.
• Excellent communication, relationship-building, and stakeholder management skills.
• Fluent in English, Mandarin & Malay (spoken and written)
• Candidates with other South East Asian languages may be considered

Nice to Have

• Experience in online entertainment, luxury retail, hospitality, or premium membership businesses.
• Experience managing VIP programs, loyalty initiatives, or high-value customers.
• Familiarity with CRM platforms, customer segmentation, and retention analytics.
• Strong background in customer engagement and campaign optimization.