VIP Strategy Leader Remote Growth & Personalization

Oktis; Malaysia; Remote; MYR 250,000 - 340,000; Full time

Job summary

OKTIS is partnering to appoint a Senior VIP Strategy Manager to redefine how we retain, grow and serve our highest-value players across Southeast Asia. You will lead the VIP Strategy department with full ownership of its strategy and growth, reporting to Head of Sales in a fully remote role.

You will drive advanced segmentation, personalise servicing, and upsell opportunities while collaborating with CRM, Product, Marketing, and Service leaders to optimise loyalty and lifetime value across an

Qualifications

• Proven track record in iGaming VIP or loyalty roles.
• Experience managing high-value customers and driving revenue growth.
• Commercial, sales-minded approach to VIP programs.

Responsibilities

• Lead VIP Strategy department and managers.
• Own departmental strategy for retention, loyalty, and revenue growth.
• Drive advanced customer segmentation and personalised servicing.
• Create opportunities for upselling and cross-selling with VIPs.
• Use AI and data tools to enhance VIP experiences.
• Collaborate with CRM, Product, Marketing, and Service leaders.
• Track metrics to optimise campaigns and retention.

Skills

VIP strategy

Leadership

Data analysis

AI skills

CRM

Segmentation

Retention

Upselling

Job description

OKTIS is partnering to appoint a Senior VIP Strategy Manager to redefine how we retain, grow and serve our highest-value players across Southeast Asia. You will lead the VIP Strategy department with full ownership of its strategy and growth, reporting to Head of Sales in a fully remote role.

You will drive advanced segmentation, personalise servicing, and upsell opportunities while collaborating with CRM, Product, Marketing, and Service leaders to optimise loyalty and lifetime value across an