Senior VIP Strategy Manager

Oktis; Malaysia; Remote; MYR 250,000 - 340,000; Full time

Job summary

OKTIS is partnering to appoint a Senior VIP Strategy Manager to redefine how we retain, grow and serve our highest-value players across Southeast Asia. You will lead the VIP Strategy department with full ownership of its strategy and growth, reporting to Head of Sales in a fully remote role.

You will drive advanced segmentation, personalise servicing, and upsell opportunities while collaborating with CRM, Product, Marketing, and Service leaders to optimise loyalty and lifetime value across an

Qualifications

• Proven track record in iGaming VIP or loyalty roles.
• Experience managing high-value customers and driving revenue growth.
• Commercial, sales-minded approach to VIP programs.

Responsibilities

• Lead VIP Strategy department and managers.
• Own departmental strategy for retention, loyalty, and revenue growth.
• Drive advanced customer segmentation and personalised servicing.
• Create opportunities for upselling and cross-selling with VIPs.
• Use AI and data tools to enhance VIP experiences.
• Collaborate with CRM, Product, Marketing, and Service leaders.
• Track metrics to optimise campaigns and retention.

Skills

VIP strategy

Leadership

Data analysis

AI skills

CRM

Segmentation

Retention

Upselling

Job description

Job Overview

OKTIS is partnering with a mid tier Asia based B2C iGaming operator to appoint a Senior VIP Strategy Manager to innovate their current approach to VIPs across Southeast Asia. You will own how the business retains, grows and serves its highest value players, moving VIP from standard promotions to elite, intelligent servicing that builds loyalty and lifetime value, and creates new revenue through upselling and new opportunities for each VIP.

The role sits within the Sales function, reporting to the Head of Sales. You will lead the VIP Strategy department and its managers, with full ownership of its strategy and growth vision, high executive visibility and the freedom to build bespoke loyalty models and premium customer experiences in a rapidly scaling international business. The role is fully remote.

Responsibilities

• Lead, mentor, and build high-performing VIP Strategy managers and specialists.

• Own overall departmental strategy for retention, loyalty, and revenue growth.

• Drive advanced customer segmentation, behaviour analysis, and personalisation.

• Create the hooks to new opportunities for each VIP, using upselling and cross-selling to grow VIP revenue and volume.

• Use AI and data tools to make VIP servicing more intelligent and personalised.

• Partner with CRM, Product, Marketing, and Service leaders to streamline the VIP journey.

• Track high-level metrics to optimise campaign performance and retention outcomes.

Requirements

• Proven track record in the same or similar position in the iGaming industry.

• Proven success in managing and retaining high-value customers, driving customer engagement, loyalty, retention, and repeat sales.

• A commercial, sales-minded approach to VIP, with a track record of growing revenue from high-value customers.

• Strong understanding of VIP customer behaviour and premium customer experience.

• Intermediate to advanced AI skills, beyond prompting.

• Excellent communication, relationship-building, and stakeholder management skills.

• Preferred languages: English and/or Mandarin.

• Experience in online entertainment, luxury retail, hospitality, or premium membership businesses is a plus.

• Experience running VIP programmes or loyalty initiatives, and familiarity with CRM platforms, segmentation, retention analytics and campaign optimisation, is a plus.