VIP Sales Manager, APAC

Binance; Malaysia; Remote; MYR 240,000 - 480,000; Full time

Benefits offered by this job

Remote-first

Job summary

Binance VIP & Institutional Team is seeking a remote, globally focused sales professional to acquire and manage institutional/VIP clients. You will build relationships, understand client needs, and implement processes for key accounts while coordinating with product and support teams.

The role requires 3–5 years in sales with international financial exposure, CRM proficiency, strong communication, and a passion for crypto. Remote-first setup with opportunities for events and global travel.

Qualifications

• 3–5 years of sales and client services experience with international financial background.
• Experience selling to institutional/VIP clients and brokers.
• Fluency in English; additional languages a plus.

Responsibilities

• Acquire and develop trust with a portfolio of major clients (global institutional/VIP).
• Expand relationships through sustained communication and understanding client needs.
• Build customer service processes, formulate rules, and track key accounts.
• Analyze user behavior, identify needs, write reports, and coordinate with departments for feedback.

Skills

Sales experience

CRM familiarity

Autonomy

International sales

Communication skills

English fluency

Crypto enthusiasm

Tools

CRM software

Job description

Binance is a leading global blockchain ecosystem behind the world’s largest cryptocurrency exchange by trading volume and registered users. We are trusted by 300+ million people in 100+ countries for our industry-leading security, user fund transparency, trading engine speed, deep liquidity, and an unmatched portfolio of digital-asset products. Binance offerings range from trading and finance to education, research, payments, institutional services, and more. Our mission is to increase the freedom of money and financial access for people around the world.
About Binance VIP & Institutional Team
Built by the world's largest digital asset exchange by trading volume, Binance VIP and Institutional offers access to digital asset solutions for VIP clients and institutions. We work closely with a wide range of market participants, including individual traders, high-frequency trading (HFT) and proprietary trading firms, hedge funds, asset managers and family offices, market makers and brokers, investment banks, and more. Join us to be part of a team that provides top-tier services to the most influential players in the crypto industry.

Our team serves the most sophisticated trading users and participants in the trading and investment industry and we offer you an opportunity to build your portfolio of clients alongside Binance and amongst top colleagues. Work remotely in a global team that covers all parts of the world, where you will get to travel and meet and attract your clients at bespoke events. If you thrive in a fast paced and high pressure environment,

Responsibilities

• Acquiring and developing trust relationships with a portfolio of major clients (global institutional/VIP clients).
• Expanding the relationships with existing customers by sustained communication, understanding of their needs.
• Building key customer service processes and systems, formulating management rules, and tracking the status of key customers.
• Analysis of user behavior, finding hidden needs, writing key customer analysis reports, and communicating with various departments to provide optimal key customer service solutions and product feedback.

Requirements

• Sales experience (customer acquisition/ origination), having had a clear sales KPI
• Familiar with the use of a CRM tool
• Worked autonomously within a sales team. Experience in working with regional sales teams and in attending and hosting events to acquire new customers.
• At least 3-5 years working experience in sales and client services function with international financial background in banking, investments, FX sales
• Client portfolio including institutional clients, HNW individuals, prop trading firms, private bank customers with brokers, futures institutions or commercial banks and etc
• Strong communication, ability to be flexible in a variety of situations, excellent relationship maintenance and sales skills, able to work under pressure
• Passionate about crypto. Industry experience would be of an advantage
• Fluency in English is required to be able to coordinate with overseas partners and stakeholders. Additional languages would be an advantage.

Why Binance

• Shape the future of finance
• Collaborate with world-class talent in a user-centric global organization with a flat structure
• Tackle challenging projects in a fast-paced and innovative enviornment with autonomy
• Thrive in a results-driven workplace with opportunities for career growth and continuous learning
• Competitive salary and company benefits
• Remote-first, work-from-home arrangement (may vary depending on the nature of the role and team)

Binance is committed to being an equal opportunity employer. We believe that having a diverse workforce is fundamental to our success.

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We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses and identifying potential inconsistencies or verification signals in application materials based on available information. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.