Video-Centric Digital Marketing & Content Specialist

A Klinik; Penang; On-site; MYR 45,000 - 78,000; Full time

Job summary

A Klinik is seeking a Digital Marketing & Content Executive (Video Focus) to lead our video-driven marketing initiatives. You will plan, film and edit short-form content for popular platforms, develop engaging ideas and scripts, and coordinate shoots with medical staff.

The role combines creative content with data-driven advertising across Meta and Google networks. You will manage campaigns, monitor performance and contribute to SEO, GMB, and content publishing on our site.

Qualifications

• Diploma or Degree in Marketing, Digital Marketing, Mass Communication, Multimedia, Advertising or related field.
• 2–4 years of relevant working experience is preferred.
• Strong video filming and editing skills are required.
• Proficient in CapCut, Adobe Premiere Pro, Final Cut Pro or similar tools.

Responsibilities

• Plan, film and edit short-form video content for TikTok, Instagram Reels, Facebook and XiaoHongShu.
• Develop creative video ideas, hooks, scripts and content concepts.
• Coordinate video shooting with doctors and team members.
• Edit videos with subtitles, music, transitions and engaging visual effects.
• Manage and monitor Facebook/Meta advertising campaigns.
• Monitor advertising performance including leads, cost per lead, enquiries, appointments and conversions.
• Assist with Google Ads/SEM.
• Perform basic SEO, GMB and GEO optimisation.
• Prepare and upload website articles/blog content.
• Review underperforming campaigns and propose new ideas for improvement.
• Assist with promotional campaigns, new launches and other marketing projects.

Skills

Video filming

Video editing

Digital marketing

Social media ads

SEO basics

Analytics

Content creation

Marketing strategy

Education

Diploma or Degree in Marketing/related field

Tools

CapCut

Adobe Premiere Pro

Final Cut Pro

Google Analytics

Google Ads

WordPress

Job description

A Klinik is seeking a Digital Marketing & Content Executive (Video Focus) to lead our video-driven marketing initiatives. You will plan, film and edit short-form content for popular platforms, develop engaging ideas and scripts, and coordinate shoots with medical staff.

The role combines creative content with data-driven advertising across Meta and Google networks. You will manage campaigns, monitor performance and contribute to SEO, GMB, and content publishing on our site.