Digital Marketing Executive

HOSPITAL UNIVERSITI TUNKU ABDUL RAHMAN; Kampar; On-site; MYR 60,000 - 90,000; Full time

Job summary

HOSPITAL UNIVERSITI TUNKU ABDUL RAHMAN is seeking a digital marketing and design professional to redesign patient educational materials and create engaging visual content. The role covers brochures, infographics, and short-form videos featuring doctors and patient stories to boost awareness and engagement.

You will manage website content, SEO, UX optimizations, and online campaigns. A background in healthcare marketing and proficiency with Adobe Creative Suite or CapCut/Canva is preferred.

Qualifications

• Bachelor’s Degree or Diploma in digital marketing, mass communication, graphic design, or related field.
• 2–4 years in digital marketing, graphic design and video editing.
• Healthcare industry experience is a strong advantage.
• Proficient in Adobe Creative Suite or CapCut/Canva.

Responsibilities

• Redesign and update brochures, guides, flyers, and digital posters.
• Translate complex medical procedures into clear, visually engaging infographics for patient awareness.
• Script, shoot, and edit high-quality videos featuring doctor interviews and patient stories.
• Manage paid campaigns on Meta Ads and Google Search to promote health services.
• Monitor performance analytics and maintain high patient satisfaction ratings.

Skills

Digital marketing

Graphic design

Video editing

Content creation

Education

Bachelor’s Degree or Diploma in digital marketing/related field

Tools

Adobe Creative Suite

CapCut/Canva

Google Analytics

Meta Ads Manager

Google Ads

Job description

Redesign and update patient educational brochures, specialty center guides, health screening flyers, and digital posters.

Translate complex medical procedures into clear, visually engaging infographics for patient awareness.

Video Production & Editing:

Script, shoot, and edit high-quality videos featuring doctor interviews, patient recovery stories, new medical equipment, and health tips.

Produce optimized short-form videos (Reels, TikTok, YouTube Shorts) to maintain active community engagement.

Website Management & Conversion Optimization:

Maintain and optimize the existing hospital website (WordPress), ensuring up-to-date doctor profiles, clinic hours, and service listings.

Implement On-Page/Technical SEO strategies to rank higher on local health search terms.

Optimize user experience (UX) and online landing pages to increase patient appointment bookings and lead capture.

Digital Campaigns & Performance Marketing:

Manage paid campaigns on Meta Ads and Google Search to promote health screening packages and specialized clinical services.

Monitor performance analytics and track ROI on marketing spend.

Manage and respond to reviews on social media platforms to maintain high patient satisfaction ratings.

Requirements

Education: Bachelor’s Degree/Diploma in Digital Marketing, Mass Communication, Graphic Design, or a related field.

Experience: Minimum 2–4 years of experience in digital marketing, graphic design, and video editing. (Experience in a hospital, clinic, healthcare, or wellness industry is a strong advantage).

Technical Skills:

Design & Video: Proficient in Adobe Creative Suite (Photoshop, Illustrator, Premiere Pro, InDesign) or CapCut / Canva.

Digital Tools: Familiarity with Google Analytics, Meta Ads Manager, and Google Ads.