Relationship Manager - Business Wealth Sales (Northern)

Affin Bank Berhad; George Town; On-site; MYR 90,000 - 140,000; Full time

Job summary

AFFIN BANK in Penang seeks an experienced sales professional to drive wealth and deposit growth within its Enterprise Banking Division. You will cross-sell wealth solutions, manage high-value customers, and collaborate with marketing and product teams to deliver banking solutions with a focus on client satisfaction.

The role demands strong communication, credit knowledge, and the ability to meet targets while maintaining regulatory and service standards.

Qualifications

• Candidates should hold a degree in a related field (Accounting/Finance/ Banking/ Business/ Economics).
• Strong language skills in Bahasa Malaysia and English are required.
• Knowledge of credit processing and banking products improves effectiveness.

Responsibilities

• Meet KPIs and wealth targets through proactive sales activities and cross-selling of wealth solutions.
• Grow deposits and fee-based income while maintaining high service standards and customer satisfaction.
• Cross-sell Bancassurance/Takaful, cash management and other banking solutions to enterprise customers.
• Drive lead generation, maintain customer relationships, and ensure timely sales reporting.

Skills

Public speaking

Presentation skills

English language

Bahasa Malaysia

Business acumen

Industry knowledge

Education

Degree in Accounting, Finance, Banking, Business, Economics

Tools

Credit processing systems

Job description

Create your future with Affin! You too can make a difference. Join us at AFFIN, where the open minds meet and be inspired by a shared commitment to great work. Here, you don’t just stay at the forefront of the industry - you can make a difference too.

JOB PURPOSE

To meet the assigned KPIs and wealth targets (NII & NFI) through proactive and consistent sales activities including NTB acquisition, ETB farming and cross selling, etc.

ACCOUNTABILITIES

Responsible for the growth in deposits and fee-based income (wealth solutions) for the assigned Enterprise Banking Division high value non-borrowing & borrowing business customers. Increased the customer stickiness and product holding ratio by aggressively cross selling wealth solutions such as Bancassurance/ Takaful, cash management solutions and etc. and driving for main operating account. Consistently analyze/ review customers/ team members portfolio in order to be able to continuously identify opportunities for banking solution upselling and cross selling initiatives. Build and maintain customer relationship to ensure desirable customer experience and satisfaction.

SALES MANAGEMENT

Responsible for the overall sales activities of acquiring new customers and retaining existing assigned high-value non-borrowing & borrowing business customers by: Achieving the assigned deposit growth and fee-based income target. Aggressively cross-selling Enterprise Banking wealth solution, cash management solutions and other banking solutions. Reaching out to potential business sectors and generate sustainable and quality inflow of potential leads. Work closely with the team leads to engages relevant stakeholders in all marketing, business and promotional activities in ensuring effective and quality sales and service standard. Manage sales processes to ensure compliance to Bank prescribed level of service standards. Provide support and assistance to other Departments/Divisions within the Bank with matters relating to the assigned segment. Ensure timely submission of sales performance related report. Maintains high compliance and sales discipline benchmark in accordance with Bank’s and regulatory guidelines.

JOB REQUIREMENTS

Degree in Accounting, Finance, Banking, Business, Economics or any similar discipline. Experienced in marketing and credit processing. Strong command of Bahasa Malaysia and English, both oral and written. Good public speaking and presentation skills. Overall Bank’s Credit, Operations and Product knowledge. Keep abreast with SME issues, policies and trends in the country. Basic business acumen and industry knowledge.

People are the heart of AFFIN BANK. We have a positive and supportive environment where we celebrate people’s personal growth and encourage them to be the best versions of themselves, both in the workplace and in their community.

Join AFFIN as we evolve to become a financial institution of the future, embracing innovation and technology to deliver unrivaled customer service.

We're looking for colleagues who share our values and are ready to live them every day.

Explore the exciting opportunities and make a real impact on the future of finance.

Come be a part of our journey today!

"Always About You" At AFFIN, we strive to always connect and engage with our customers, to understand their changing needs and aspirations better. It represents our passion and commitment to the community we operate in, enabling us to quickly respond to changes and provide a personalised experience.

At AFFIN, our people are aligned to our values of customer centricity, creativity and value creation. Our tagline “Always about you”, was crafted to drive loyalty and build our reputation as a creative and innovative financial organisation.

Our people are at the heart of what we do and remain the focus of our customer centric culture. It’s about the initiatives we take in understanding and prioritising our stakeholders; our customers, employees and shareholders.

As we venture through this metamorphosis journey, we are aware of their ever-changing needs and are embracing the new ways of this digital dimension.

We put our hearts and minds into everything we do, to ensure that everyone we touch, receives unrivalled customer service.