Training Manager (Sales & Product)

Chery Malaysia; Kuala Lumpur; Hybrid; MYR 60,000 - 90,000; Full time

Job summary

Chery Malaysia seeks a Senior Training Manager to design, deliver, and oversee Sales & Product training across the dealer network. You will develop annual training plans, run TNA, create content, and coordinate certification programs to elevate Sales Consultants' competency and product knowledge.

The role requires 5+ years in automotive training, a relevant degree, strong presentation and coaching skills, and willingness to travel nationwide.

Qualifications

• Minimum 5 years of relevant experience in automotive sales training, dealer development, or aftersales training.
• Degree or Diploma in a relevant field.
• Experience with an automotive principal/OEM and dealer network is highly preferred.
• EV/NEV experience is an advantage.
• Willingness to travel nationwide for dealer training and field coaching.

Responsibilities

• Develop and deliver Sales & Product Training Plans aligned with business and sales objectives.
• Conduct Training Needs Analysis (TNA) based on dealer performance and competency gaps.
• Develop and deliver structured training programs for Sales Consultants and dealers.
• Monitor training effectiveness and recommend improvements.
• Develop training content including decks, guides, scripts, and battle cards.
• Conduct Train-the-Trainer programs and build a network of dealer trainers.

Skills

Presentation skills

Facilitation

Coaching

Communication skills

Stakeholder management

Problem-solving

Willingness to travel

Education

Degree/Diploma in Automotive, Business Management, Marketing, Education, HR

Job description

Responsible for developing and delivering sales and product training programs across the dealer network to strengthen Sales Consultant competency, product knowledge, and sales performance. The role also oversees certification, field coaching, training content, and Train-the-Trainer programs.

Responsibilities

1. Sales & Product Training Strategy

• Develop annual Sales & Product Training Plans aligned with business and sales objectives.
• Conduct Training Needs Analysis (TNA) based on dealer performance and competency gaps.
• Develop and deliver structured training programs for new and existing Sales Consultants.
• Monitor training effectiveness and recommend improvements.
• Develop and conduct training for new and existing vehicle models, including product features, USPs, EV/NEV technology, positioning, and competitor comparison.
• Deliver sales skills training covering the customer journey, including prospecting, needs analysis, product presentation, test drives, objection handling, negotiation, closing, and follow-up.
• Support new model launches through product training and certification.

3. Dealer Training & Coaching

• Conduct regular training, on-the-job coaching, and field assessments at dealer outlets nationwide.
• Identify Sales Consultant competency gaps and provide targeted coaching.
• Work closely with Regional Sales Managers and dealer management to improve sales capabilities.
• Establish and maintain dealer training and competency standards.
• Develop and implement a standardized Sales Consultant Certification Program.
• Conduct product knowledge and sales competency assessments.
• Monitor certification status and competency progression across the dealer network.

5. Training Content Development

• Develop and maintain product training decks, sales modules, product comparison guides, sales scripts, objection-handling guides, competitor battle cards, and digital learning materials.
• Continuously update training content based on product changes, market feedback, and competitor developments.

6. Train-the-Trainer

• Develop and conduct Train-the-Trainer (TTT) programs for dealer trainers.
• Build and maintain a network of qualified dealer trainers.
• Ensure consistent training standards and delivery across the dealer network.

Requirements

• Degree/Diploma in Automotive, Business Management, Marketing, Education, HR, or related fields.
• Professional training/coaching certification is an advantage.
• Minimum 5 years of relevant experience in automotive sales, product training, sales training, dealer development, or aftersales training.
• Experience with an automotive principal/OEM and dealer network is highly preferred.
• EV/NEV experience is an advantage.
• Strong presentation, facilitation, coaching, and communication skills.
• Good understanding of automotive products, sales processes, and dealer operations.
• Strong stakeholder management and problem-solving skills.
• Willingness to travel nationwide for dealer training and field coaching.