Trade Marketing Specialist

NS BlueScope Malaysia Sdn Bhd; Shah Alam; On-site; MYR 100,000 - 167,000; Full time

Job summary

NS BlueScope Malaysia Sdn Bhd is seeking a Channel Manager to ensure governance across the BlueScope Authorized Dealers (BSAD) and Hardware Dealers, with a focus on in‑market discipline and brand compliance.

You will lead incentive execution, monitor trade visits, POSM deployment, data reporting and safety compliance, drawing on 5+ years in channel ops or merchandising. This role is based on-site in Malaysia.

Qualifications

• Bachelor’s Degree in Marketing, Business or other relevant disciplines.
• At least 5 years of experience in channel operations, trade execution, merchandising or related roles.
• Experienced in retail execution or B2B industrial environments are preferable.

Responsibilities

• Ensure adherence to dealer agreements, branding guidelines, incentive mechanics and reporting requirements.
• Own the execution, coordination and reporting of channel incentive programs.
• Conduct structured and regular trade visits across BSAD and Hardware Dealers to monitor in‑market execution, POSM placement, product visibility and compliance with brand guidelines.
• Coordinate new outlet set-up and launch activities.
• Ensure centrally developed POSM is available, correctly implemented and maintained to standard across the channel.
• Maintain accurate and timely channel data, reports and partner records to support incentive governance, performance tracking and management review.
• Ensure adherence to BlueScope’s Code of Conduct, safety standards and compliance requirements in all channel interactions.

Skills

Channel governance

Trade execution

Merchandising

Incentive management

Retail execution

Education

Bachelor’s degree in Marketing/Business

Job description

You are accountable for ensuring consistent channel execution excellence, governance and in‑market discipline across the BlueScope channel network, with primary focus on BlueScope Authorized Dealers (BSAD) and Hardware Dealers.

What You’ll Do

Channel Governance & Compliance: Ensure adherence to dealer agreements, branding guidelines, incentive mechanics and reporting requirements.

Incentive Programme Execution & Administration (Rebate Management): Own the execution, coordination and reporting of channel incentive programs.

Trade Visit Excellence & Execution Monitoring: Conduct structured and regular trade visits across BSAD and Hardware Dealers to monitor in‑market execution, POSM placement, product visibility, and compliance with BlueScope brand guidelines.

Outlet & Network Expansion Support (HWD): Coordinate new outlet set-up and launch activities.

POSM & In-Market Execution Quality (Deployment and Availability of Stock): Ensure centrally developed POSM is available, correctly implemented and maintained to standard across the channel.

Channel Reporting & Data Discipline: Maintain accurate and timely channel data, reports and partner records to support incentive governance, performance tracking and management review.

Safety, Ethics & Compliance: Ensure adherence to BlueScope’s Code of Conduct, safety standards and compliance requirements in all channel interactions.

What You Need to Succeed

Bachelor’s Degree in Marketing, Business or other relevant disciplines.

At least 5 years of experience in channel operations, trade execution, merchandising or related roles.

Experienced in retail execution or B2B industrial environments are preferable.