Trade Marketing Manager

L'Oréal; Petaling Jaya; On-site; MYR 120,000 - 180,000; Full time

Job summary

L’Oréal is seeking a Trade Marketing Manager to drive brand sales and retailer engagement, reporting to the Business Development Director.

You will develop and implement trade marketing strategies, translate plans into campaigns, ensure in-store communications, and lead a team to deliver growth across channels. English proficiency is required; 5+ years in trade/brand marketing preferred.

Qualifications

• Bachelor's degree in Marketing, Business Management, Mass Communication, PR or related field.
• 5+ years proven experience in trade marketing and/or brand marketing.
• Proficient in Excel and PowerPoint; strong presentation skills.

Responsibilities

• Drive brand sales by generating trade activities for brands and retailers.
• Develop and implement the Trade Marketing strategy and plans to grow category, brand, and channel.
• Translate and execute marketing plans into impactful trade campaigns to drive footfall and engagement.
• Ensure in-store communications and visual merchandising align with brand guidelines.
• Lead category management projects and manage CAPEX for growth.
• Collaborate with internal and external stakeholders to run trade activities.
• Recruit, develop and manage the Trade Marketing team; foster expertise.

Skills

Excel

PowerPoint

MS Office

English

Education

Bachelor's degree in Marketing

Job description

Who is L’Oréal?

L'Oréal is the world's largest and most profitable beauty company. Present in over 150 countries, L’Oréal has catered to all forms of beauty in the world for over 100 years and has built an unrivalled portfolio of more than 36 international, diverse and complementary brands including L'Oréal Paris, Garnier, Maybelline New York, Nyx Professional Makeup, IT Cosmetics, Lancôme, Kiehl's, Urban Decay, Shu Uemura, Giorgio Armani, Yves Saint Laurent Beauté, Ralph Lauren, Diesel, Biotherm, Clarisonic, Kérastase, L'Oréal Professionnel, Matrix, Vichy, and La Roche-Posay. For more than a century, L’Oréal has devoted itself solely to one business: beauty. The group's mission is to provide the best in cosmetics innovation to women and men around the world with respect for their diversity. We want to bring beauty to all people. Our ambition for the coming years is to win over another one billion consumers around the world by creating the cosmetic products that meet the infinite diversity of their beauty needs and desires. Our business is energetic and vibrant, underpinned by strong ethical principles and our belief that financial performance and responsible business go hand-in-hand. We are driven each day by our six founding values - Passion, Innovation, Entrepreneurial Spirit, Open-mindedness, Quest for Excellence and Responsibility. The distance between beauty and tech is closing rapidly, and we are determined to be pioneers in this new beauty tech world. New digital technologies and services are making the world of beauty move faster than ever before. Data and artificial intelligence are opening new horizons for personalization and customization. By incorporating digital into everything that we do, we are creating a better relationship with our consumers. When beauty and tech collide, the impossible can happen! In our journey, we are looking for talented individuals who can lead us on this mission.

Would you like to be a part of the adventure?

Why join us?

Being the world's #1 beauty company, L'Oréal empowers its people who are ready to take bets, think out of the box, defend their convictions, be resilient and leave their own mark. They are offered numerous opportunities, fast track careers and early responsibilities. L'Oréal has ambitious goals and is striving for excellence. This permanent learning experience helps you stretch your potential. We define success as making a positive, conscious impact. At L'Oréal, you will be encouraged to think and act beyond your job. We push boundaries and move fast globally to stay ahead of the game. Your job will be your own innovation playground. We encourage different points of view. What sets you apart is what makes you great. You will always have the space to question, express, agree and disagree. We unleash everyone's potential. Here, learning opportunities are endless. You will build your own unique path. We believe in the impact of great mentors. You will be inspired by people you won't ever want to forget.

What will you do?

Reporting into the Business Development Director, you will be the Trade Marketing Manager;

You Are Expected To Manage The Following

• To drive brand sales by generating trade activities for brands and retailers through leveraging global brand positioning and category management.
  • Develop and implement the Trade Marketing strategy and plans to contribute towards category, brand, and channel growth in line with annual brand plans.
  • Lead the translation and execution of marketing plans into impactful trade campaigns to drive consumer footfall, traffic, and engagement.
  • Implement and ensure in-store communications and visual merchandising is respecting brand guidelines.
  • Conduct category management projects with good management of CAPEX to drive category captaincy and growth.
  • Drive optimum ROI for all trade marketing activities while ensuring commercial targets and trade marketing budget are respected.
  • Bring field intelligence and data analysis to identify opportunities and gaps to adjust trade initiatives with marketing and commercial teams.
  • Implement, monitor, and improve processes to link all marketing activities with the activities of the commercial teams.
  • Collaborate with internal and external stakeholders to conduct trade activities eg. Marketing, Commercial, Retailers, Agencies and Brand Advisors.
  • Recruit, develop and manage Trade Marketing team. Ensure development of expertise and know-how in the Trade Marketing team

Who are we looking for?

• Bachelor's degree in Marketing, Business Management, Mass Communication, PR or any related field.
• At least 5 years proven experience, ideally in either in a multinational / FMCG / e-commerce / Retail / merchandising or health & beauty company.
• Experiences and exposure in trade marketing and/or brand marketing.
• Creative with strong Problem Solving & Analytical skills (Excel and PowerPoint).
• Detail-oriented with strong project management skills.
• Competent in MS Office (Excel and PowerPoint).
• Good presentation and communication ability.
• Able to liaise with all levels of people internally and externally.
• Able to work under pressure and tight deadlines.
• Proficient in English

L’Oréal Competencies

• Innovator
• Strategist
• People Developer
• Integrator
• Entrepreneur

L’Oréal is committed to building a diverse environment and is proud to be an equal opportunity employer. L’Oréal closely prohibits discrimination against any employee or applicant for employment because of the individual’s race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, disability, or any other characteristic protected by law.