Trade Marketing Executive: In-Store Activations & FMCG

Ouji Seiyaku (M) Sdn. Bhd.; Kuala Lumpur; On-site; MYR 48,000 - 72,000; Full time

Job summary

Ouji Seiyaku (M) Sdn. Bhd. is seeking a Marketing Executive in Kuala Lumpur to plan, execute, and optimize marketing activities aligned with business goals and our product value proposition.

You will conduct market research, develop strategies, and implement programs to generate leads and build brand awareness across FMCG channels. In this fast-paced role you will coordinate trade promotions, in-store activations, roadshows, and merchandising campaigns with distributors and retailers; manage

Qualifications

• 1–2 years of trade marketing or brand marketing experience in a fast-paced environment.
• FMCG industry experience preferred, added advantage if from Personal Care, Home Care or Beauty.
• Proficient in English and Bahasa Malaysia; additional languages advantageous.

Responsibilities

• Execute trade promotions, in-store activations, roadshows, and merchandising campaigns across MT and GT channels.
• Coordinate with distributors, retailers, promoters, and agencies for smooth execution of trade marketing activities.
• Manage POSM deployment and ensure product visibility, display compliance, and stock availability at retail outlets.
• Conduct regular market visits to monitor execution quality, gather field feedback, and identify improvement opportunities.
• Support planning and execution of trade marketing initiatives in alignment with sales objectives.
• Collaborate with Sales teams to drive promotions and shopper engagement programs to boost product offtake.
• Monitor trade campaign performance and provide recommendations to improve effectiveness and ROI.
• Track competitor activities, market trends, pricing, and promotions to provide actionable insights.
• Support new product launches with timely listings and in-store execution.
• Prepare trade activity reports and performance summaries for management review.

Skills

Trade marketing

Brand marketing

Analytical thinking

Tools

Microsoft Office

Job description

Ouji Seiyaku (M) Sdn. Bhd. is seeking a Marketing Executive in Kuala Lumpur to plan, execute, and optimize marketing activities aligned with business goals and our product value proposition.

You will conduct market research, develop strategies, and implement programs to generate leads and build brand awareness across FMCG channels. In this fast-paced role you will coordinate trade promotions, in-store activations, roadshows, and merchandising campaigns with distributors and retailers; manage