Trade Marketing Executive

Yee Lee Marketing Sdn Bhd; Kuala Lumpur; On-site; MYR 36,000 - 58,000; Full time

Job summary

Yee Lee Marketing Sdn Bhd is seeking a Trade Marketing Executive to support the Trade Marketing Manager in executing channel strategies for Modern Trade and General Trade. You will analyze sales data and coordinate promotions to boost sales and visibility across multiple trade channels.

The role requires a Diploma in a related field and 1–3 years in trade marketing or field sales. Proficiency in MS Office is expected; Power BI experience is a plus.

Qualifications

• Diploma in a related field.
• Strong interest in trade marketing and field sales.
• Proficient in MS Office; Excel and PowerPoint essential.
• Knowledge of Power BI is an added advantage.
• Good communication and presentation skills.

Responsibilities

• Assist Trade Marketing Manager in planning for Modern Trade and General Trade.
• Analyze sales data and propose channel strategies to drive growth.
• Conduct market and competitor analysis to identify opportunities.
• Track promotions, pricing, and budget in the system.
• Coordinate trade programs and POSM execution in market.
• Prepare monthly trade activity calendars and reports.

Job description

Yee Lee Marketing is a joint-ventured company between Yee Lee Corporation and TCP Group, the owner of world renown energy drink brand, Red Bull, since 2023.

Together, both companies possess an extensive marketing and distribution network with strong business development capabilities covering various trade channels directly and via sub-distributors in West Malaysia and East Malaysia for famous FMCG’s brands from beverages to household products: Red Bull Malaysia, Red Eagle, Vesawit, Spritzer, Cactus, Red Bull International, BIC, Warrior, Vanzo Malaysia and etc.

About the position:

The Trade Marketing Executive supports Trade Marketing Manager in the execution and coordination of tasks and responsibilities related to trade and channel.

Responsibilities:

To work hand in hand with the Trade Marketing Manager and other stakeholders in developing strategies and plans for designated channels (Modern Trade/ General Trade). Analyze sales data and propose the right channel strategies to support sales growth.

Conduct market analysis, competitor analysis, and sales data analysis to identify gaps and opportunities to support reporting, program, and activity planning.

Measure, evaluate, and report on all activities within the portfolio. Example: Analyze and track exercises to measure promotional effectiveness.

Manage promotion and pricing settings in the system, as well as monthly promotion tracking and progress monitoring.

Conduct category reviews for assigned key accounts and recommend strategies (e.g., Local Key Accounts, Perfect Store) to enhance category growth.

Assist in driving trade fundamentals (i.e., establishing the right merchandising guidelines, types of POSMs, and Picture of Success by channel).

Conduct monthly briefings on trade programs for the sales team.

Coordinate POSM implementation and ensure execution in the market according to communication guidelines.

Conduct monthly business reviews with relevant stakeholders.

Conduct market visits and surveys to identify opportunities and improve and maintain standards of availability, price compliance, activation, and in-store execution.

Create and maintain the trade activity calendar by working closely with relevant stakeholders.

Work closely with sales, marketing, and supply chain teams to ensure cohesive execution of trade marketing plans.

Ensure clear and effective communication within the team and with other stakeholders.

Manage budget tracking and control expenditures to stay within budget while achieving desired outcomes.

Present insights and recommendations to management.

Requirements:

Minimum qualification of a Diploma in a related field.

Minimum 1–3 years of experience in trade marketing and field sales within FMCG industry will be added advantage.

Computer literate in MS Office applications, especially Microsoft Excel and Power Point. Knowledge of Power BI will be an added advantage.

Able to work independently with minimal supervision and demonstrate strong accountability.

Work closely with the field team to gain deeper market insights.

Possess strong planning skills, good business acumen, effective communication and presentation skills, and strong commercial awareness.

Your application will include the following questions:

• What's your expected monthly basic salary?
• Which of the following types of qualifications do you have?
• How would you rate your Mandarin language skills?
• How many years' experience do you have as a Trade Marketing Executive?
• Which of the following Microsoft Office products are you experienced with?
• How would you rate your English language skills?
• Do you have experience using point of sale (POS) software?
• Which of the following languages are you fluent in?

YEE LEE MARKETING SDN BHD (384133-A)

What can I earn as a Trade Marketing Executive