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Private Advertiser seeks a dynamic TikTok content creator in Malaysia to grow the brand's presence and craft engaging short-form videos. You will research trends, script, shoot and edit content, and optimize hooks and storytelling for viewer retention.
The role requires 1–3 years of experience in TikTok or social media, strong editing skills in CapCut or Premiere Pro, and a portfolio of TikTok content. You may also contribute to campaigns and live events as needed.
Manage and grow the company's TikTok presence
Research TikTok trends, competitors, viral formats and emerging content opportunities
Develop weekly and monthly TikTok content plans
Conceptualise, script, shoot and edit short-form video content
Create strong hooks, captions and storytelling formats optimised for viewer retention
Publish and manage TikTok content consistently
Monitor TikTok analytics including views, watch time, retention, engagement and follower growth
Identify winning content formats and continuously optimise future content
Support TikTok campaigns, TikTok Shop, affiliate and livestream initiatives where required
Work closely with Marketing and Creative teams to ensure content supports brand and commercial objectives
1–3 years experience in TikTok, social media or content creation preferred
Strong understanding of Malaysian TikTok culture and trends
Strong short-form video shooting and editing skills
Proficient in CapCut; Premiere Pro or equivalent is an advantage
Able to develop concepts and scripts independently
Understand hooks, storytelling, pacing and retention
Creative, fast-moving and comfortable testing new ideas
Portfolio of TikTok / short-form content strongly preferred
Comfortable appearing on camera is an advantage