TikTok Shop Growth Lead

Pangu Running; Kuala Lumpur; On-site; MYR 120,000 - 180,000; Full time

Job summary

Pangu Running is searching for a dynamic leader to own our TikTok Shop business across Malaysia and Singapore. You will drive GMV, traffic, and profitability while shaping livestream and content strategies to maximize conversions and ROAS.

In this role, you will recruit and manage affiliates, collaborate with platform partners, and lead campaigns and product planning to ensure peak seasonal performance. English fluency is required; Mandarin is a plus.

Qualifications

• Bachelor's degree in Marketing, Business, E-commerce, or a related field.
• 3–5 years of experience in TikTok E-commerce with proven growth of TikTok Shop businesses.
• Strong understanding of TikTok ecosystem: Shop, Livestream, Affiliate, Short-form Content, Performance Marketing, and Shop Operations.

Responsibilities

• Own the overall TikTok Shop business across Malaysia and Singapore, including GMV, traffic growth, conversion, and profitability.
• Develop and execute monthly and quarterly growth strategies to achieve business targets.
• Develop and execute TikTok Live strategies, including livestream planning, product assortment, scripts, promotions, and optimization.
• Coach and evaluate livestream hosts to improve content quality, conversion rates, and sales.
• Recruit, manage, and nurture affiliates, creators, MCNs, and TSP partners to build a high-performing ecosystem.
• Build relationships with TikTok account managers and platform partners to maximize resources and opportunities.
• Develop TikTok content strategies and oversee production of high-performing short-form videos to drive organic growth and sales.
• Plan, execute, and optimize TikTok Shop Ads (GMV Max, VSA, LIVE Ads) to improve ROAS and customer acquisition.
• Lead product launches, platform campaigns (9.9, 11.11, 12.12, etc.), and seasonal promotions to maximize sales.
• Collaborate with product and supply chain teams for product assortment, pricing, and inventory planning.
• Oversee daily TikTok Shop operations and ensure operational excellence across all brands.
• Monitor metrics such as GMV, ROAS, CPA, CAC, conversion rate, and AOV to drive data-driven improvements.
• Monitor TikTok trends, competitor activities, and market developments to identify growth opportunities.
• Lead and develop the TikTok team across livestream operations, affiliate management, content, advertising, and channel operations.
• Establish SOPs, KPIs, and performance standards to drive execution and growth.

Skills

TikTok E-commerce

Leadership

Data analysis

Cross-functional collaboration

Education

Bachelor's degree in Marketing, Business, or E-commerce

Tools

TikTok Shop Ads

Job description

Pangu Running is searching for a dynamic leader to own our TikTok Shop business across Malaysia and Singapore. You will drive GMV, traffic, and profitability while shaping livestream and content strategies to maximize conversions and ROAS.

In this role, you will recruit and manage affiliates, collaborate with platform partners, and lead campaigns and product planning to ensure peak seasonal performance. English fluency is required; Mandarin is a plus.