TikTok Livestream Operations Supervisor

Talkweb; Petaling Jaya; On-site; MYR 60,000 - 120,000; Full time

Job summary

BAGSMART in Malaysia is seeking a Live-streaming Operations Lead to develop and grow our local TikTok live channel, driving viral products and higher GMV through continuous optimization. You will plan and implement streaming strategies, analyze performance data, coordinate on-site operations including inventory, host training and on-air coordination, and lead the live-streaming team to meet targets.

Requires 2+ years in live streaming and 1+ year in team management; proficiency in Chinese or

Qualifications

• 2+ years of live-streaming operations on e-commerce platforms.
• At least 1 year of team management experience.
• Experience with FMCG or fashion brand live streams preferred.
• Fluent in Chinese or English; strong communication skills.

Responsibilities

• Lead the local development of BAGSMART's TikTok live-streaming channel in Malaysia and optimize performance.
• Develop and implement annual, quarterly, and monthly live-streaming plans aligned with sales goals.
• Plan and execute on-site campaigns, manage product planning and inventory, and train hosts.
• Manage the on-site live-streaming team to improve processes and achieve targets.

Skills

Live‑streaming operations

Team management

Data analysis

Chinese or English proficiency

Tools

TikTok Analytics

Job description

【Office Address】

B-2-25, Block Bougainvillea 10 Boulevard, PJU 6A, 47400 Petaling Jaya, Selangor.

【Working time】

Full-time, 5 working days per week.

【Work mode】

On-site.

【Key Responsibilities】

1. TikTok Live Channel Development & Growth

Lead the local development of BAGSMART's TikTok live-streaming channel in Malaysia. Continuously optimize, iterate, and improve channel performance to create viral products and ultimately achieve higher GMV sales.

2. Live-Streaming Strategy & Data Analysis

Develop effective TikTok live-streaming strategies aligned with the company's operational strategies. Analyze account-related data and competitors, formulate and implement annual, quarterly, and monthly live-streaming operational plans, and continuously optimize the account's live-streaming strategies based on sales data.

3. Campaign Planning & On-Site Operations

Plan comprehensive live-streaming campaigns on the TikTok platform. Develop and execute specific implementation plans based on campaign marketing objectives and strategies. Understand the traffic patterns of live-streaming sessions and manage on-site operations, including product planning and inventory management, host training, script development, and on-air coordination.

4. Live-Streaming Team Management

Manage the operations of the live-streaming team at the office, including team building, refining business processes, improving team efficiency, and ensuring the achievement of business targets.

【Requirements】

1.2+ years of experience in live-streaming operations on e-commerce platforms + at least 1 year of team management experience; experience in live-streaming services for FMCG or fashion brands is preferred;

2.Passionate about the live-streaming industry; familiar with TikTok's content dissemination mechanisms and operational rules; understands the basic rules of TikTok store operations; strong data analysis skills;

3.Clear logical thinking, ability to work under pressure, strong self-motivation, well-rounded skills, and experience managing a local live-streaming team in Malaysia;

4.Proficiency in either Chinese or English as a working language, with fluent spoken communication skills.