Tik Tok Assistant Manager

Pangu Running; Kuala Lumpur; On-site; MYR 120,000 - 180,000; Full time

Job summary

Pangu Running is seeking a results-driven E-commerce leader to own the TikTok Shop business across Malaysia and Singapore. You will shape growth strategies, manage livestream operations, build an affiliate ecosystem, and oversee content and performance marketing to drive GMV and profitability.

You will collaborate with product, supply chain, and marketing teams, lead a multi-disciplinary team, and optimize campaigns (GMV Max, Video Shopping Ads, LIVE Ads) for ROAS and customer acquisition.

Qualifications

• Bachelor's degree in Marketing, Business, E-commerce or related field.
• Minimum 3–5 years of experience in TikTok E-commerce with proven growth of TikTok Shop businesses.
• Strong understanding of TikTok ecosystem: TikTok Shop, Livestream, Affiliate, Short-form Content, Performance Marketing, Shop Operations.
• Hands-on experience managing TikTok Shop Ads: GMV Max, Video Shopping Ads, LIVE Ads and campaign optimization.
• Strong analytical skills to interpret GMV, ROAS, CPA, CAC, conversion rate and AOV for decisions.
• Proven leadership, project management, and cross-functional collaboration in fast-paced settings.
• Experience in sports, footwear, fashion, FMCG, beauty, or consumer electronics is a plus.
• Fluent in English; Mandarin is a plus.

Responsibilities

• Own the overall TikTok Shop business across Malaysia and Singapore.
• Develop and execute monthly and quarterly growth strategies to hit targets.
• Develop and implement TikTok Live strategies and optimize performance.
• Recruit, coach, and manage affiliates, creators, MCNs, and TSP partners.
• Oversee content strategies and production of high-performing short-form videos.
• Plan and optimize TikTok Shop Ads to improve ROAS and acquisition.
• Lead product launches and campaigns (9.9, 11.11, 12.12) and promotions.
• Monitor metrics (GMV, ROAS, CPA, CAC, AOV) and drive data-driven improvements.
• Lead the TikTok team across livestream, affiliate management, content, advertising, and operations.

Skills

TikTok E-commerce

Leadership

Cross-functional collaboration

Analytics

Content marketing

Performance marketing

Shop operations

Affiliate management

Education

Bachelor's degree in Marketing, Business, E-commerce

Tools

TikTok Shop Ads

GMV Max

Video Shopping Ads

LIVE Ads

Job description

Brands: Multi-Brand (COROS, BMAI & Future Brands)

Responsibilities:

• Own the overall TikTok Shop business across Malaysia and Singapore, including GMV, traffic growth, conversion, and profitability.
• Develop and execute monthly and quarterly growth strategies to achieve business targets.

2. Livestream Operations

• Develop and execute TikTok Live strategies, including livestream planning, product assortment, sales scripts, promotional mechanics, and performance optimization.
• Manage, coach, and evaluate livestream hosts to continuously improve content quality, conversion rates, and sales performance.

3. Affiliate & Platform Partnership

• Recruit, develop, and manage affiliates, creators, MCNs, and TSP partners to build a high-performing affiliate ecosystem.
• Build and maintain strong relationships with TikTok account managers and platform partners to maximize platform resources, campaign opportunities, and business growth.

4. Content & Performance Marketing

• Develop TikTok content strategies and oversee the production of high-performing short-form videos to drive organic growth and sales conversion.
• Plan, execute, and optimize TikTok Shop Ads (GMV Max, Video Shopping Ads, LIVE Ads, etc.) to improve ROAS, customer acquisition, and overall business performance.

5. Campaign & Product Planning

• Lead product launches, platform campaigns (9.9, 11.11, 12.12, etc.), and seasonal promotions to maximize sales performance.
• Collaborate with product and supply chain teams to ensure effective product assortment, pricing, and inventory planning.

6. Shop Operations & Performance Analysis

• Oversee daily TikTok Shop operations and ensure operational excellence across all brands.
• Monitor key business metrics, including GMV, ROAS, conversion rate, AOV, livestream, affiliate, and content performance, and implement data-driven improvements.

7. Market & Competitor Analysis

• Monitor TikTok trends, competitor activities, and market developments to identify growth opportunities and implement best practices.
• Lead and develop the TikTok team, including livestream operations, affiliate management, content, advertising, and channel operations.
• Establish SOPs, KPIs, and performance standards to drive execution excellence and business growth.

Requirements:-

• Bachelor's degree in Marketing, Business, E-commerce, or a related field.
• Minimum 3–5 years of experience in TikTok E-commerce, with a proven track record of growing TikTok Shop businesses.
• Strong understanding of the entire TikTok ecosystem, including TikTok Shop, Livestream, Affiliate, Short-form Content, Performance Marketing, and Shop Operations.
• Hands-on experience managing TikTok Shop Ads, including GMV Max, Video Shopping Ads (VSA), LIVE Ads, and campaign optimization.
• Strong analytical skills with the ability to interpret business metrics such as GMV, ROAS, CPA, CAC, conversion rate, and AOV to drive business decisions.
• Proven leadership, project management, and cross-functional collaboration skills in a fast-paced environment.
• Experience in sports, footwear, fashion, FMCG, beauty, or consumer electronics is an advantage.
• Fluent in English; Mandarin is an added advantage.