Threads KOL Growth & Campaigns Lead

GST MALAYSIA PLT; Kuala Lumpur; On-site; MYR 56,000 - 89,000; Full time

Benefits offered by this job

EPF

SOCSO & EIS

Yearly Bonus

Work Life Balance

Company Trip

Job summary

GST MALAYSIA PLT is seeking a passionate KOL Specialist to grow our brand presence on Threads. You will plan and execute influencer collaborations, craft trend-driven content, and build a strong, engaged community for beauty and lifestyle brands.

You will manage outreach, negotiate with KOLs, and develop creative briefs while coordinating timelines and approvals in a fast-paced environment. A strong copywriting sense and eye for visuals are essential.

Qualifications

• 2–5 years of hands-on experience in social media management or influencer marketing.
• Strong understanding of Threads content styles, algorithms, and audience behavior.
• Excellent communication, negotiation, and project management skills.
• Self-starter with copywriting skills, creativity, attention to detail and visual aesthetics.

Responsibilities

• Manage and grow the brand’s presence on Threads, ensuring tone, visuals, and messaging.
• Plan, execute, and optimize influencer collaborations from sourcing to review and performance tracking.
• Identify and research suitable KOLs/influencers; outreach and relationship-building.
• Develop and present creative campaign briefs; coordinate timelines, deliverables, and approvals.
• Monitor influencer content, evaluate campaign performance, and prepare reports with recommendations.
• Create and schedule engaging lifestyle, beauty, and trend-driven content aligned with brand objectives.
• Track trends and competitor activity to identify growth opportunities and drive innovation.

Skills

Social media management

Influencer marketing

Threads proficiency

Negotiation

Project management

Copywriting

Team collaboration

Job description

GST MALAYSIA PLT is seeking a passionate KOL Specialist to grow our brand presence on Threads. You will plan and execute influencer collaborations, craft trend-driven content, and build a strong, engaged community for beauty and lifestyle brands.

You will manage outreach, negotiate with KOLs, and develop creative briefs while coordinating timelines and approvals in a fast-paced environment. A strong copywriting sense and eye for visuals are essential.