Strategic Partnerships & Co-Branding Lead

EPOS; Kuala Lumpur; On-site; MYR 90,000 - 120,000; Full time

Job summary

EPOS Malaysia seeks a seasoned Partnerships lead to own brand collaborations with B2B communities, associations, chambers of commerce, and media platforms. You will build brand trust and visibility by turning relationships into impactful events, media features and community engagements, and drive business growth through co-marketing and joint projects.

You will manage end-to-end partnerships, negotiate terms with senior stakeholders, coordinate with internal teams, and measure impact through

Qualifications

• 5+ years in partnerships, business development, community or B2B marketing.
• 3+ years closing and running partnerships with associations, chambers or B2B communities.
• Proven results in activated merchants or closed deals, not events.
• Experience in a lead-generation funnel where sales converts leads: B2B, SaaS, fintech, payments or SME products.
• Strong existing network across Malaysian SME and industry bodies, or ability to engage fast.
• Commercial skill: able to negotiate a deal and tie it to a business outcome.
• Strong analytical skills: able to build analysis and explain it simply to management.
• Experience with BD teams and senior stakeholders from association presidents to the C-suite.
• Fluent in English; Mandarin is a strong plus, Malay is a plus.

Responsibilities

• Identify, approach and close brand partnerships with B2B communities, associations and industry bodies against pipeline and activation targets.
• Prioritise partners with measurable commercial potential and test new partner types through structured pilots.
• Negotiate scope, deliverables, exclusivity and commercial terms with Legal, Business Development and Finance.
• Own the relationship with association leadership and community organisers, and keep partnerships active beyond launch.
• Design and deliver joint campaigns, member-exclusive offers, workshops and events that generate leads.
• Secure speaking slots, panel seats, thought-leadership and earned media through partner platforms.
• Brief creative and content teams on co-branded collateral such as member offers, product sheets and decks.
• Coordinate with Paid, SEO, social and PR to amplify partner content across owned and paid channels.
• Maintain a partnership dashboard and monthly report covering active partners, leads, activations, cost per win and pipeline.

Job description

EPOS Malaysia seeks a seasoned Partnerships lead to own brand collaborations with B2B communities, associations, chambers of commerce, and media platforms. You will build brand trust and visibility by turning relationships into impactful events, media features and community engagements, and drive business growth through co-marketing and joint projects.

You will manage end-to-end partnerships, negotiate terms with senior stakeholders, coordinate with internal teams, and measure impact through