Strategic Influencer Marketing Lead

AnyMind Group; Kuala Lumpur; On-site; MYR 60,000 - 100,000; Full time

Benefits offered by this job

Competitive Salary

Performance reviews twice a year

Yearly performance bonus

Annual MVP Awards

Dynamic international environment

Trends in the digital market

Job summary

AnyMind Group in Malaysia seeks a proactive influencer marketing professional to drive client campaigns end-to-end. You will collaborate across Business Development and Account Management to translate client requirements into actionable influencer strategies.

You'll negotiate with influencers, build strong KOL relationships, and stay ahead of market trends to maximize engagement and campaign impact. A strong portfolio and communication skills are essential.

Qualifications

• Bachelor's degree in Marketing or related field.
• Experience in influencer marketing with a strong campaign portfolio.
• Excellent communication and client-facing abilities.

Responsibilities

• Collaborate with cross-functional teams to understand client requirements.
• Negotiate pricing and deliverables with influencers within budgets.
• Develop influencer selection and content activation strategies.
• Build relationships with KOLs and influencers across industries.
• Identify and onboard influencer partnerships aligned with goals.
• Stay updated on industry trends and best practices in influencer marketing.
• Conduct market research to spot opportunities and challenges.

Skills

Influencer marketing

Client relations

Negotiation

Content strategy

Education

Bachelor's degree in Marketing/Communications/Business Administration

Tools

Analytics tools

Job description

AnyMind Group in Malaysia seeks a proactive influencer marketing professional to drive client campaigns end-to-end. You will collaborate across Business Development and Account Management to translate client requirements into actionable influencer strategies.

You'll negotiate with influencers, build strong KOL relationships, and stay ahead of market trends to maximize engagement and campaign impact. A strong portfolio and communication skills are essential.