Automotive Influencer & Media Strategy Lead

AIMOTION SDN. BHD.; Kuala Lumpur; On-site; MYR 90,000 - 140,000; Full time

Benefits offered by this job

Fixed allowance

EPF extra contribution

Dental and medical coverage

5-day work week

Growth opportunities with AI

Job summary

AIMOTION SDN. BHD. in Kuala Lumpur is seeking an experienced marketer to lead influencer campaigns for automotive brands. You will liaise with clients, source KOLs/KOCs, negotiate contracts, and manage end-to-end campaigns across major social platforms.

Responsibilities include preparing briefs and timelines, tracking KPIs, optimizing spend, and delivering post-campaign reports. Fluency in English, Malay and Mandarin is required; 2+ years in influencer/media buying is preferred.

Qualifications

• Diploma or Bachelor's degree in Marketing, International Business, Mass Communication, or related field.
• 2+ years in influencer/media buying; automotive marketing experience is a plus.
• Strong English, Malay and Mandarin communication is required.

Responsibilities

• Communicate directly with automotive brand clients to gather briefs, prepare media proposals, quotations, timelines and post-campaign reports.
• Source, evaluate, negotiate and manage local automotive creators on YouTube, TikTok, Instagram and Facebook; manage MCNs and talent contracts, product seeding and tracking.
• Prepare creator briefs, review content, monitor publishing, track KPIs and deliver post-campaign analyses.
• Manage media budget and maintain all commercial documents.

Skills

Client facing

Presentation

Negotiation

Excel

Influencer analytics

Multilingual

Education

Diploma or Bachelor's in Marketing

Job description

AIMOTION SDN. BHD. in Kuala Lumpur is seeking an experienced marketer to lead influencer campaigns for automotive brands. You will liaise with clients, source KOLs/KOCs, negotiate contracts, and manage end-to-end campaigns across major social platforms.

Responsibilities include preparing briefs and timelines, tracking KPIs, optimizing spend, and delivering post-campaign reports. Fluency in English, Malay and Mandarin is required; 2+ years in influencer/media buying is preferred.