Strategic Ground Events & Partnerships Lead

CelcomDigi Bhd; Subang Jaya; On-site; MYR 120,000 - 180,000; Full time

Job summary

CelcomDigi is seeking a GROUND EVENTS & PARTNERSHIP LEAD to drive commercial activations, roadshows and strategic partnerships across Malaysia. You will align headquarters strategies with regional execution, delivering consistent experiences that boost brand preference and revenue growth.

You will collaborate with Sales, Retail, Marketing, and Regional Trade Marketing to plan, budget, and measure activations, ensuring performance across nationwide channels and partnerships.

Qualifications

• Bachelor's degree in Business, Marketing, Communications or related field.
• 8–10 years of experience in Trade Marketing, Channel Marketing, Sales Activation, Events, Partnerships or Commercial Marketing.
• 3–5 years in a leadership role managing nationwide activations and strategic partnerships.
• Experience with regional trade marketing or dispersed sales organizations.

Responsibilities

• Translate business priorities into customer-facing activations and partnerships.
• Lead cross-functional teams across Sales, Marketing, Retail Operations and Regional Trade Marketing.
• Balance strategic planning with execution in a fast-paced environment.
• Manage budgets, KPIs and governance while staying agile.
• Understand customer behaviour, market dynamics and channel opportunities to grow business.
• Engage regional teams and external partners to ensure nationwide consistency.
• Leverage digital tools, data insights and new activation models for innovation.

Skills

Leadership

Stakeholder Management

Go-To-Market

Budgeting

Analytical

Communication

Project Management

Education

Bachelor's Degree in Business, Marketing, Communications or related field

Job description

CelcomDigi is seeking a GROUND EVENTS & PARTNERSHIP LEAD to drive commercial activations, roadshows and strategic partnerships across Malaysia. You will align headquarters strategies with regional execution, delivering consistent experiences that boost brand preference and revenue growth.

You will collaborate with Sales, Retail, Marketing, and Regional Trade Marketing to plan, budget, and measure activations, ensuring performance across nationwide channels and partnerships.