Strategic Digital Marketing & Partnerships (Chinese Media)

INTEGRATED ONCOLOGY CENTER (KUALA LUMPUR) SDN. BHD.; Petaling Jaya; Sur place; MYR 67 000 - 100 000; Plein temps

Avantages offerts par ce poste

Medical

Miscellaneous allowance

Subsidies for Hostel Accommodation and

Staff Meal

Résumé du poste

INTEGRATED ONCOLOGY CENTER (KUALA LUMPUR) SDN. BHD.

is seeking an Executive for Digital Marketing and Partnerships (Chinese media) to develop strategies, manage Xiaohongshu, Douyin, Facebook, Instagram and Google/Baidu campaigns, and craft Mandarin/English content for Malaysian Chinese communities and China expatriates. You will drive patient acquisition through targeted campaigns, collaborations with KOLs and media, and partnerships with internal teams and external agencies to expand the

Qualifications

• Degree in Marketing, Digital Marketing, Public Relations, Mass Communications, Biomedical Science, or related field.
• Strong knowledge of Chinese social media platforms (Xiaohongshu, Douyin) and international platforms (Facebook, Instagram, Google).
• Excellent content creation skills in Mandarin and English; tailor messaging for different audiences.
• Strong analytical skills to track campaign performance and optimise digital marketing strategies.
• Ability to manage partnerships with key opinion leaders (KOLs), influencers, and healthcare professionals.

Responsabilités

• Develop and implement content strategies for Chinese digital platforms focusing on healthcare awareness and brand positioning.
• Manage social media accounts with engaging, compliant content aligned with branding.
• Plan and execute digital campaigns including SEO/SEM, paid ads, influencer collaborations, and media partnerships.
• Monitor trends, competitor activities, and platform updates to maximise reach and engagement.
• Collaborate with internal teams, agencies, and external partners to optimise marketing efforts and expand digital presence.

Connaissances

Chinese social media

Content creation (Mandarin/English)

Analytics

Campaign planning

Partnerships with media/KOLs

Formation

Bachelor's degree in Marketing or related field

Outils

Xiaohongshu (XHS)

Douyin

Facebook

Instagram

Google

Baidu

Description du poste

INTEGRATED ONCOLOGY CENTER (KUALA LUMPUR) SDN. BHD.

is seeking an Executive for Digital Marketing and Partnerships (Chinese media) to develop strategies, manage Xiaohongshu, Douyin, Facebook, Instagram and Google/Baidu campaigns, and craft Mandarin/English content for Malaysian Chinese communities and China expatriates. You will drive patient acquisition through targeted campaigns, collaborations with KOLs and media, and partnerships with internal teams and external agencies to expand the