Sr./Product Manager, App Growth (Campaign/Loyalty Program)

dtcpay; Kuala Lumpur; On-site; MYR 120,000 - 240,000; Full time

Job summary

dtcpay, a MAS licensed payment service provider, seeks a growth-focused Product Manager to design and scale referral, loyalty, and incentive programs across fiat and digital assets. You will own the growth roadmap, collaborate with marketing, engineering, and data teams, and translate hypotheses into PRDs and user stories.

You should have 3–6 years in product management, with 2 in growth, strong data skills, fintech/payments experience, and fluency in English and Mandarin.

Qualifications

• 3–6 years of product management experience with at least 2 years in growth or consumer-facing PM.
• Fluent in English and Mandarin to work with cross regional teams.
• Proven track record designing and launching referral, loyalty, or incentive programs.
• Strong analytical skills for data-driven product decisions.
• Experience in fintech, payments, or crypto/Web3 products.
• Understanding of fiat payments and stablecoin/digital asset mechanics.
• Excellent communication and ability to write PRDs.

Responsibilities

• Design, build, and iterate on referral, rebate, and incentive programs to drive app growth.
• Define and own the growth product roadmap, prioritising acquisition, activation, and retention.
• Collaborate with marketing, engineering, and data teams to experiment, measure, and scale growth.
• Analyse user behaviour and funnel data to identify drop-off points and opportunities.
• Conduct competitive benchmarking against fintech apps to identify gaps and best practices.
• Translate growth hypotheses into PRDs, user stories, and acceptance criteria.
• Monitor DAU, MAU, referral conversion, CAC, and LTV; report to senior stakeholders.
• Coordinate with compliance and legal to align growth mechanics with regional requirements.

Skills

Growth product management

Referral programs

Data analysis

Fintech payments crypto

Cross-functional collaboration

English & Mandarin bilingual

AI tooling awareness

Job description

dtcpay is a MAS licensed payment service provider that bridges traditional finance and digital assets. We enable businesses to accept and make payments in both fiat and digital currencies, delivering secure, efficient, and seamless payment experiences across borders. As we expand globally, we are shaping the future of digital payments.

We are also recognized as one of Singapore’s Top 10 Startups in the LinkedIn Top Startups 2025 list, a reflection of our momentum and the exciting journey ahead for our team.

What you'll do:

• Design, build, and iterate on user referral, rebate, and incentive programs to drive sustainable app growth in target markets.
• Define and own the growth product roadmap, prioritising features that improve user acquisition, activation, and retention funnels.
• Work closely with marketing, engineering, and data teams to experiment, measure, and scale growth initiatives.
• Analyse user behaviour and funnel data to identify drop-off points and opportunities across the fiat and stablecoin product journeys.
• Conduct competitive benchmarking against leading fintech apps to identify growth gaps and best practices.
• Translate growth hypotheses into clear PRDs, user stories, and acceptance criteria for engineering execution.
• Monitor key growth metrics (DAU, MAU, referral conversion rate, CAC, LTV) and report performance to senior stakeholders.
• Collaborate with compliance and legal teams to ensure growth mechanics align with regional regulatory requirements for fiat and crypto products.

What we're looking for:

• 3–6 years of product management experience, with at least 2 years in a growth or consumer-facing PM role.
• Fluent in both English & Mandarin, and able to use it as a working language to communicate with cross regional teams.
• Proven track record of designing and launching referral, loyalty, or incentive programmes that drove measurable user growth.
• Strong analytical skills — comfortable interpreting product and behavioural data to drive decisions.
• Experience in fintech, payments, or crypto/Web3 products.
• Solid understanding of both fiat payment flows and stablecoin/digital asset mechanics.
• Excellent communication and stakeholder management skills; able to write crisp, structured PRDs.
• AI Proficiency: Familiarity with AI tools to enhance productivity, improve efficiency in product research and data analysis, and support faster product documentation and workflow optimization.