Sr Marketing Executive / Assistant Manager

Toyotsu Binter Malaysia Sdn Bhd; Petaling Jaya; On-site; MYR 90,000 - 130,000; Full time

Job summary

Toyotsu Binter Malaysia Sdn Bhd is seeking a creative, commercially minded marketing professional to drive the growth of Dunlop Tyres in Malaysia. You will collaborate with management, sales teams and external agencies to build brand awareness, engage consumers, support dealers and execute compelling campaigns.

The role covers brand and digital marketing, campaign activation, and agency/project management, with opportunities to lead product launches, dealer initiatives and consumer activations

Qualifications

• At least 4-6 years of relevant marketing experience, preferably across digital marketing, brand campaigns and marketing activation.
• Strong understanding of social media platforms, content strategy and digital marketing trends.
• Creative mindset with the ability to develop campaign concepts and provide clear creative direction.
• Experience managing creative, digital or media agencies.
• Strong project management skills, with the ability to manage multiple activities independently.
• Good communication and presentation skills, with confidence in expressing ideas and challenging proposals constructively.
• Commercial awareness and an understanding of how marketing supports business growth.
• Comfortable working in a lean team and taking a hands-on approach when needed.
• Experience in automotive, retail or distribution-related industries would be an advantage.

Responsibilities

• Develop and drive digital marketing strategies across social media and other relevant platforms.
• Plan content direction, campaign themes and key messaging aligned with business objectives.
• Brief and guide creative agencies on content, visuals, videos and digital campaigns.
• Review agency proposals and creative work, providing constructive feedback to improve quality and effectiveness.
• Monitor campaign performance and identify opportunities to improve results.
• Plan and coordinate integrated marketing campaigns, product launches, roadshows, events and consumer activations.
• Take ownership of marketing projects from initial concept through execution and post-campaign evaluation.
• Work with external partners, agencies, creators and vendors to ensure smooth execution.
• Identify creative opportunities to strengthen brand presence and consumer engagement.
• Work closely with the Sales team to develop marketing initiatives that support our dealer network.
• Coordinate dealer promotions, point-of-sale materials and other trade marketing activities.
• Help connect consumer-facing campaigns with dealer participation and sales opportunities.
• Act as the main contact for external marketing and creative agencies.
• Translate business objectives into clear, actionable creative briefs.
• Manage project timelines, deliverables, budgets and campaign quality.
• Ensure marketing activities are delivered on time and aligned with the brand's direction.

Skills

Brand strategy

Digital marketing

Social media

Content creation

Campaign management

Agency management

Project management

Communication

Job description

We're looking for a creative, commercially minded and hands-­on marketing professional to help drive the growth of Dunlop Tyres in Malaysia.

You'll work closely with our management team, sales team and external creative agencies to build brand awareness, engage consumers, support our dealer network and bring exciting marketing campaigns to life.

Are you a marketing all-­rounder who loves turning ideas into impactful campaigns?

What You'll Be Doing

Brand & Digital Marketing

Develop and drive digital marketing strategies across social media and other relevant platforms.

Plan content direction, campaign themes and key messaging aligned with business objectives.

Brief and guide creative agencies on content, visuals, videos and digital campaigns.

Review agency proposals and creative work, providing constructive feedback to improve quality and effectiveness.

Monitor campaign performance and identify opportunities to improve results.

Campaigns & Marketing Activation

Plan and coordinate integrated marketing campaigns, product launches, roadshows, events and consumer activations.

Take ownership of marketing projects from initial concept through execution and post-­campaign evaluation.

Work with external partners, agencies, creators and vendors to ensure smooth execution.

Identify creative opportunities to strengthen brand presence and consumer engagement.

Work closely with the Sales team to develop marketing initiatives that support our dealer network.

Coordinate dealer promotions, point-of-sale materials and other trade marketing activities.

Help connect consumer-­facing campaigns with dealer participation and sales opportunities.

Agency & Project Management

Act as the main contact for external marketing and creative agencies.

Translate business objectives into clear, actionable creative briefs.

Manage project timelines, deliverables, budgets and campaign quality.

Ensure marketing activities are delivered on time and aligned with the brand's direction.

Who We're Looking For

At least 4-6 years of relevant marketing experience, preferably across digital marketing, brand campaigns and marketing activation.

Strong understanding of social media platforms, content strategy and digital marketing trends.

Creative mindset with the ability to develop campaign concepts and provide clear creative direction.

Experience managing creative, digital or media agencies.

Strong project management skills, with the ability to manage multiple activities independently.

Good communication and presentation skills, with confidence in expressing ideas and challenging proposals constructively.

Commercial awareness and an understanding of how marketing supports business growth.

Comfortable working in a lean team and taking a hands-­on approach when needed.

Experience in automotive, retail or distribution-­related industries would be an advantage.

What Makes This Role Different?

You'll have the opportunity to shape the marketing direction of an established international tyre brand as we expand our presence in Malaysia.

You'll be involved in everything from digital campaigns and content strategy to product launches, motorsport-­related activities, dealer engagement and consumer activations.

If you're someone who enjoys both the creative and commercial sides of marketing, we'd love to hear from you.