Specialist, Geo Marketing

Pearson; Malaysia; On-site; MYR 60,000 - 90,000; Full time

Benefits offered by this job

Flexible working practices

Ongoing learning and development

Job summary

Pearson is seeking a Specialist in Geo Marketing to enhance its English Language Learning brand in South East Asia. This role focuses on executing and optimising local marketing campaigns, collaborating across teams for effective brand messaging.

You will manage campaign budgets, develop marketing content, and build relationships with regional sales teams. A degree in a relevant field is preferred, along with strong communication and analytical skills. The position offers exposure to international marketing practices and a flexible work environment.

Qualifications

• Experience in executing multi-channel marketing campaigns, ideally across digital and social platforms.
• Strong copywriting skills in English; additional languages are a plus.
• Detail-oriented and comfortable managing multiple projects simultaneously.

Responsibilities

• Execute regional and global campaigns tailored to local markets.
• Create and manage marketing assets across various channels.
• Build relationships across global and regional teams to share market feedback.

Skills

Multi-channel marketing campaigns

Strong copywriting

Collaboration

Analysing campaign performance

Organisational skills

Education

Degree or equivalent

Professional marketing qualification

Tools

PowerPoint

Excel

Word

Job description

Job Title: Specialist, Geo Marketing - Corporate Marketing & Communications

Description: As a Specialist, Geo Marketing - Corporate Marketing & Communications, you will help bring Pearson’s English Language Learning (ELL) brand and products to life across South East Asia. Working closely with regional and global marketing teams, you’ll activate campaigns locally, support country sales teams, and ensure our messaging resonates with learners and educators in each market.

You’ll wake up excited to turn strategy into action—launching campaigns, creating compelling content, and partnering across teams to drive impact. In your first six months, your success will be visible through strong campaign execution, effective local activations, and clear performance insights. What makes this role unique is the balance of hands‑on delivery, regional exposure, and the opportunity to shape how Pearson shows up in diverse SEA markets.

The Role

This role exists to accelerate market performance by executing regional and global marketing initiatives at a local level. Reporting to the Head of Marketing, ANZ & SEA, you’ll collaborate with the APAC marketing team, regional campaign teams, country sales leaders, and external agencies to deliver high‑quality, on‑brand marketing activity.

What You’ll Own

Success in this role is defined by outcomes and ownership:

• Local campaign activation: Execute regional and global campaigns across assigned markets, adapting content and channels to maximise local relevance and impact.
• Content & channel execution: Create and manage marketing assets across digital channels, newsletters, presentations, webinars, and events.
• Sales enablement & partner support: Distribute and optimise marketing materials for partners and sales teams, ensuring strong adoption and usage in market.
• Operational excellence: Manage campaign budgets, raise purchase orders, track spend, and support accurate reporting.
• Insight & collaboration: Build strong relationships across global and regional teams, respond to marketing queries, and share market feedback to inform future campaigns.

You’ll lead by example—demonstrating curiosity, collaboration, and a proactive, can‑do mindset.

About You

You bring strong marketing fundamentals, creativity, and a collaborative mindset aligned to Pearson’s essential behaviours.

• You’re passionate about building brands and delivering impactful campaigns and activations.
• You have experience executing multi‑channel marketing campaigns, ideally across digital and social platforms.
• You’re a confident communicator with strong copywriting skills in English (additional local languages are a plus).
• You’re organised, detail‑oriented, and comfortable managing multiple projects at the same time.
• You’re data‑driven, with experience analysing campaign performance and using insights to optimise results.
• You build strong relationships easily and enjoy working across cultures and geographies.
• You’re proficient in tools such as PowerPoint, Excel, and Word; experience with analytics or marketing platforms is an advantage.

A degree (or equivalent) is preferred; a professional marketing qualification is a plus.

What You’ll Get

This is an opportunity to grow your marketing career in a regional, international environment.

• Close collaboration with global and regional marketing leaders.
• Exposure to Pearson’s English Language Learning portfolio and learners‑first mission.
• Flexible and hybrid working practices where applicable.

Ongoing learning and development within a global education organization.

Ready to Make an Impact?

Apply now and help shape how Pearson connects with learners and educators across South East Asia.