Specialist, Digital Marketing

S&P Global; Kuala Lumpur; On-site; MYR 100,000 - 150,000; Full time

Job summary

A leading global data analytics firm is seeking a proactive Digital Marketing analyst/specialist to enhance its marketing efforts. Responsibilities include managing social media engagement, creating impactful content, and analyzing performance data. Ideal candidates should have social media experience and familiarity with Salesforce and analytics tools. This position is based in Malaysia and offers comprehensive benefits including health care coverage and flexible time off.

Benefits

Health care coverage

Generous time off

Continuous learning resources

Competitive pay

Family friendly perks

Discounts and referral incentives

Qualifications

• Proven experience in social media management.
• Able to map customer touchpoints and understand the buyer's journey.
• Strong communication skills and ability to engage with diverse audiences.

Responsibilities

• Schedule, post, and analyze traffic data on social media platforms.
• Create engaging content on social media to attract and retain customers.
• Analyze data from social media platforms to assess performance.

Skills

Social media management

Understanding of automotive or technology market trends

Customer touchpoint mapping

Basic video content creation

Salesforce experience

Strong communication skills

SEO knowledge

Ability to work independently

Tools

Salesforce

Marketo

Google Analytics

Adobe

Job description

Overview

We are seeking a proactive and creative Digital Marketing analyst/specialist to join the S&P Global Mobility marketing team.

Responsibilities And Impact

• Schedule, post, and analyze traffic data on social media platforms (YouTube, LinkedIn).
• Create engaging content on social media to attract and retain customers and maintain a consistent brand message.
• Coordinate between internal experts and industry influencers to host e-forums and/or content collaborations.
• Produce industry webinars with local and regional analysts and promote the events.
• Coordinate with local marketers, internal stakeholders, and external writers to localize thought leadership assets into other languages (Chinese, Japanese, Korean).
• Analyze data from social media platforms and Salesforce to assess performance.
• Conduct website audits and analyze data to recommend improvements and optimize user experience.

Required Qualifications

• Proven experience in social media management.
• Understanding of automotive or technology market trends and emerging digital technologies.
• Able to map customer touchpoints and understand the buyer's journey.
• Basic video content creation skill set is a plus.
• Experience with Salesforce, Marketo and analytics platforms (Google Analytics, Adobe related to social media).
• Strong communication skills and ability to engage with diverse audiences across all levels.
• Knowledge of SEO and SEM is a plus.
• Ability to work independently and as part of a team.

About S&P Global Mobility

At S&P Global Mobility, we provide insights derived from automotive data to help customers anticipate change and make informed decisions. Our expertise helps optimize businesses, reach the right consumers, and shape the future of mobility. For more information, visit www.spglobal.com/mobility.

What’s In It For You?

Our purpose is to accelerate progress through information, imagination, people, and technology. We transform data into Essential Intelligence and empower customers to make an impact.

Our People And Values

We are a global team of 35,000+ driven by curiosity, integrity, discovery, and partnership. We are committed to a more equitable future and to helping customers find sustainable ways of doing business.

Our Benefits Include

• Health & Wellness: Health care coverage designed for the mind and body.
• Flexible Downtime: Generous time off to stay energized.
• Continuous Learning: Resources to grow your career and learn new skills.
• Invest in Your Future: Competitive pay, retirement planning, continuing education, company-matched student loan contribution, and financial wellness programs.
• Family Friendly Perks: Perks for partners and children with comprehensive benefits.
• Beyond the Basics: Discounts and referral incentives.

For more information on benefits by country visit: https://spgbenefits.com/benefit-summaries

Equal Opportunity And Protections

S&P Global is an equal opportunity employer. If you need an accommodation during the application process due to a disability, please email [e-mail].

US Candidates Only: EEO laws and Pay Transparency information are available at the links provided in the original posting.

Job Details

Job ID: 319617

Posted On: 2025-09-22

Location: Penang-Jalan, Pulau Pinang (Penang), Malaysia