Social Media Strategy Architect

QI Group; Petaling Jaya; On-site; MYR 120,000 - 180,000; Full time

Job summary

QI Group is seeking an experienced Social Media Lead to drive integrated strategies across LinkedIn, Instagram, Facebook, TikTok, YouTube and more. You will craft compelling storytelling, manage content calendars, and optimise campaigns with data-driven insights.

You will mentor a social media team, collaborate with internal partners and external creators, and shape the organisation's digital reputation while balancing creativity and measurable performance.

Qualifications

• Bachelor’s degree in Communications, Marketing, PR, Digital Media, Journalism, or related field.
• 5–7 years in social media, digital comms, or content strategy, in corporate/multinational settings.
• Strong knowledge of LinkedIn, Instagram, Facebook, TikTok, YouTube and related formats.
• Excellent writing and digital storytelling, adapt content to audiences and brands.
• Experience creating short-form video for TikTok, Reels, and Shorts.
• Proficiency in social media management, scheduling, analytics, and social listening.
• Experience with external agencies, influencers, or content creators a plus.
• Familiarity with AI-powered tools for ideation and creation.

Responsibilities

• Develop and execute integrated social media strategies across LinkedIn, Instagram, Facebook, TikTok, YouTube, and emerging digital platforms.
• Manage day-to-day social media operations, including content calendars, publishing schedules, campaign timelines, and production workflows.
• Lead the planning and development of platform-optimised content, including short-form videos, reels, carousels, graphics, podcasts, and interactive formats.
• Identify and leverage trends, platform features, creators, and audience insights to improve engagement and content performance while maintaining brand consistency.
• Monitor and analyse social media performance, including reach, engagement, audience growth, watch time, and campaign effectiveness.
• Use analytics, reporting tools, and AI-powered insights to optimise content strategies across platforms.
• Collaborate with internal teams, creative partners, agencies, photographers, videographers, and content creators to deliver high-quality campaigns and content.
• Mentor and guide social media team members to ensure timely delivery, strong content quality, and alignment with communication objectives.
• Support online community engagement and help manage the organisation’s digital reputation across social media channels.

Skills

Content strategy

Social media management

Analytics & reporting

Communication skills

Video content creation

Team leadership

Stakeholder management

Trend spotting

Education

Bachelor's degree

Tools

AI-powered content tools

Social media analytics tools

Content calendar tools

Job description

QI Group is seeking an experienced Social Media Lead to drive integrated strategies across LinkedIn, Instagram, Facebook, TikTok, YouTube and more. You will craft compelling storytelling, manage content calendars, and optimise campaigns with data-driven insights.

You will mentor a social media team, collaborate with internal partners and external creators, and shape the organisation's digital reputation while balancing creativity and measurable performance.