Social Media Lead

Maker Lab; Kuala Lumpur; On-site; MYR 120,000 - 180,000; Full time

Job summary

Maker Lab, based in Kuala Lumpur, seeks a Social Media Lead to own the organic growth strategy from planning through engagement for a tech-focused client. You’ll blend creative judgment with analytics to build a loyal developer audience and drive conversations that extend the product suite.

You will craft a 30/60/90-day content roadmap, manage publishing, and lead A/B testing while translating data into pivots and coordinating with production teams to stay on-brand and on schedule.

Qualifications

• 8+ years in growth or social/community marketing.
• Proven track record engaging technical, developer, or B2B audiences.
• Strong copywriting and communication skills in English.
• Experience with content creation, SEO tooling, and video editing.
• Experience working with cross-functional teams in an agency-client setup.

Responsibilities

• Build a 30/60/90-day content roadmap aligned to brand goals.
• Own end-to-end publishing — titles, metadata, and discoverability across feeds.
• Partner with production teams to keep assets on-brand, on-brief, and on schedule.
• Run daily performance reviews, translating data into creative and strategic pivots.
• Lead structured A/B testing (thumbnails, titles, formats) and track platform shifts.
• Be the active, strategic voice in community spaces — comments and community tabs.
• Grow and sustain audiences on major video/content platforms with clear marketing objectives.

Skills

Growth marketing

Education

BA/BS degree or equivalent experience

Tools

SEO tooling

Video editing

Job description

Grounded in a talent-centric mindset, Maker Lab is a marketing agency designed to build decentralised technology-led agency teams, rooted in collaboration with clients from the ground up. Maker Lab’s cross-functional teams of multidisciplinary specialists are embedded into client teams across digital marketing competencies — from measurement & analytics to content production.

Role Summary:

We're looking for a Social Media Lead to own organic growth strategy end-to-end — from content planning through to community engagement — for a client in the developer/technology space. You'll combine creative judgment with a sharp analytical approach to grow an engaged, loyal audience from the ground up, and act as the architect of developer-focused marketing strategies that go beyond a standard social presence.

This is a chance to shape how a global community of developers and businesses experiences the brand — building conversations that create real momentum and long-term loyalty across the product suite.

Role:

• Build and continuously evolve a 30/60/90-day content roadmap aligned to brand goals and developer-audience trends.
• Own end-to-end publishing — titles, metadata, and discoverability strategy — to perform strongly across Search and Suggested feeds.
• Partner closely with production teams to keep assets on-brand, on-brief, and on schedule.
• Run daily performance reviews, translating data into creative and strategic pivots.
• Lead structured A/B testing (thumbnails, titles, formats) and track platform/algorithm shifts proactively.
• Be the active, strategic voice in community spaces — comments, community tabs — feeding audience sentiment back into the creative process.
• Bring proven experience growing and sustaining audiences on major video/content platforms, with a clear line back to client marketing objectives.

You:

• BA/BS degree or equivalent experience
• 8+ years in growth or social/community marketing.
• A track record engaging technical, developer, or B2B audiences — turning complex ideas into accessible, high-engagement content.
• Familiarity with cloud, software, or enterprise tech ecosystems is a strong plus. Hands-on expertise across content creation, SEO tooling, and video editing.
• Comfort working with performance data to shape retention and growth strategy.
• Excellent copywriting and communication skills — clear, engaging, audience-first. Experience managing cross-functional work within a collaborative agency-client setup.
• A self-starter who works well with autonomy and ambiguity.

• Exceptional verbal and written English communication and presentation skills.