SOCIAL MEDIA EXECUTIVE & CONTENT CREATOR

Melium; Kuala Lumpur; On-site; MYR 60,000 - 90,000; Full time

Job summary

The Melium Group is seeking a Social Media Executive & Content Creator in Kuala Lumpur to develop and produce high quality content for our social channels. You will manage day-to-day posting, coordinate content calendars, and collaborate with marketing on creative campaigns.

You will also shoot and edit Reels and short-form video, attend events as brand ambassador, and stay ahead of trends to improve engagement and reach across platforms.

Qualifications

• Diploma/Degree in Marketing, Mass Communications, Public Relations, Digital Media, Multimedia or a related field.
• About 2 to 3 years of experience in marketing, PR, social media or content creation.
• Strong written and verbal English communication skills, particularly copywriting and proofreading.
• A portfolio demonstrating social media content, photography and short form video work.
• Hands on experience shooting and editing Reels, TikTok and other social first video content.
• Good understanding of Instagram, TikTok, Facebook and emerging platforms, including current trends, formats and analytics.
• Comfortable attending and covering events, including outside normal office hours or on weekends when required.
• Able to work independently, manage multiple brands and campaigns at the same time, and meet deadlines effectively.

Responsibilities

• Develop and produce high quality, visually appealing and engaging content for the Group's social media platforms.
• Ensure timely turnaround of event related reels and content for real time engagement.
• Oversee day-to-day management of social media channels with consistent posting and brand presentation.
• Create, curate and schedule content calendars to support audience growth.
• Collaborate with marketing to conceptualize campaigns aligned with brand and strategy.
• Provide input on social media strategy and keep campaigns relevant.
• Participate in shoots as talent when required, representing the brand on camera.
• Research trends and best practices to keep content fresh and competitive.
• Monitor, analyse and report performance metrics weekly/monthly for improvements.

Skills

Content creation

Social media management

Video editing

Copywriting

Analytics & reporting

Photography

Event coverage

Education

Marketing/Communications degree

Tools

Instagram

TikTok

Facebook

LinkedIn

Job description

SOCIAL MEDIA EXECUTIVE & CONTENT CREATOR

Develop and produce high quality, visually appealing and engaging content (static visuals, videos and reels) for the Group's social media platforms, including Facebook, Instagram, TikTok, Twitter/X and LinkedIn.

Ensure timely turnaround of all The Melium Group event related content, particularly the creation and delivery of engaging reels immediately after events, to maintain real time engagement and campaign momentum.

Oversee day to day management of the Group's social media channels, ensuring consistent posting, active engagement and brand appropriate presentation across all platforms.

Create, curate and schedule content calendars that maintain a consistent posting schedule and support audience growth and interaction.

Collaborate closely with the marketing team to conceptualize and execute creative campaigns that align with the brand's voice, values and overall marketing strategy.

Provide input and recommendations on social media strategy, keeping content and campaigns relevant, competitive and aligned with business objectives.

Act as talent in content shoots (photo and video) when required, representing the brand authentically and effectively on camera.

Research and stay current with social media trends, platform updates and industry best practices to keep content fresh and competitive.

Monitor, analyze and report on social media performance metrics on a weekly/monthly basis, highlighting successes, gaps and areas for improvement.

Provide data driven insights and suggestions to continuously improve engagement, reach and overall social media performance.

Core Requirements

Diploma/Degree in Marketing, Mass Communications, Public Relations, Digital Media, Multimedia or a related field.

About 2 to 3 years of experience in marketing, PR, social media or content creation.

Strong written and verbal English communication skills, particularly copywriting and proofreading.

A portfolio demonstrating social media content, photography and short form video work.

Hands on experience shooting and editing Reels, TikTok and other social first video content.

Good understanding of Instagram, TikTok, Facebook and emerging platforms, including current trends, formats and analytics.

Comfortable attending and covering events, including outside normal office hours or on weekends when required.

Able to work independently, manage multiple brands and campaigns at the same time, and meet deadlines effectively.

Added Advantage

Experience within fashion, luxury, beauty, lifestyle, hospitality or premium retail.

Strong aesthetic sense with an eye for premium and luxury brand positioning.

Good interpersonal skills for working with principals, media, KOLs/influencers, landlords and internal retail teams.

A commercial mindset, with an interest in how content and marketing activity contribute to engagement, traffic, awareness and ultimately sales.