Social Media Insights Analyst

GrowthOps Asia; Kuala Lumpur; On-site; MYR 60,000 - 90,000; Full time

Job summary

GrowthOps Asia is seeking a Social Media Analyst in Kuala Lumpur to turn engagement metrics into actionable insights for a leading Malaysian telecom brand. You will collaborate with content, strategy, and client teams to optimise campaigns, track performance, and deliver clear recommendations.

The role involves monitoring paid and organic content across major platforms and presenting monthly performance decks with practical, data-driven ideas.

Qualifications

• 2–4 years experience in social analytics, digital marketing, or performance reporting.
• Strong grasp of metrics like engagement rate, CPM, CTR, video view rates, reach and impressions.
• Hands-on experience with tools like Meta Business Suite, TikTok Analytics, Google Sheets/Excel, social listening and more.
• Able to turn data into simple, useful insights.
• Detail-obsessed and great with decks (PowerPoint or Google Slides).
• Comfortable working in a fast-paced, high-output environment.

Responsibilities

• Track and report on social media performance across key platforms (Meta, TikTok, X, YouTube)
• Monitor daily and weekly performance of paid and organic content
• Prepare monthly performance decks with actionable insights and optimisation ideas
• Work closely with strategists, content creators, and community managers to drive continuous improvement
• Support real-time reporting during campaign launches and key moments
• Monitor competitive benchmarks and social trends

Tools

Meta Business Suite

TikTok Analytics

Google Sheets

Excel

Social listening tools

Job description

GrowthOps Asia is seeking a Social Media Analyst in Kuala Lumpur to turn engagement metrics into actionable insights for a leading Malaysian telecom brand. You will collaborate with content, strategy, and client teams to optimise campaigns, track performance, and deliver clear recommendations.

The role involves monitoring paid and organic content across major platforms and presenting monthly performance decks with practical, data-driven ideas.