A leading tech company in Kuala Lumpur is seeking an SEO Specialist to enhance organic visibility and drive high-quality traffic. The ideal candidate has 2-3 years of digital marketing experience, strong SEO/SEM skills, and proficiency in tools like Google Analytics. This role offers competitive salary, bonuses, and comprehensive health insurance.
Qualifications
2-3 years of hands-on digital marketing experience.
Proficiency in Google Analytics, Ads, and email platforms.
Certifications like Google Analytics are a plus.
Analytical mindset with ability to translate data into actionable insights.
Certifications (e.g., Google Analytics, Meta Blueprint) are a plus.
Responsibilities
Develop and implement SEO strategies to increase organic search visibility.
Optimize website content, metadata, images, and internal linking to improve rankings.
Build and maintain a strong backlink profile to improve domain authority.
Analytics and Reporting: Use GA, GSC, SEMrush, Moz, Ahrefs to monitor performance and create KPI reports.
Skills
Digital marketing experience
SEO/SEM skills
Analytical mindset
Proficiency in Google Analytics
SEO/SEM
CMS tools
Analytics interpretation
Tools
Google Analytics
SEMrush
Moz
Ahrefs
Job description
Key Responsibilities:
SEO Strategy Development:
Conduct keyword research to identify high-value target keywords for on-page and off-page optimization.
Develop and implement SEO strategies to increase organic search visibility and drive high-quality traffic to the website.
Collaborate with content and marketing teams to create SEO-optimized content that aligns with business goals.
On-Page Optimization:
Optimize website content, metadata, images, and internal linking to improve rankings.
Conduct SEO audits to identify technical issues, content gaps, and improvement areas.
Ensure that content and structure adhere to SEO best practices, such as keyword density, alt tags, headings, and URL structures.
Off-Page Optimization:
Build and maintain a strong backlink profile to improve domain authority.
Monitor and engage in link-building opportunities, guest posting, and outreach efforts.
Analytics and Reporting:
Use tools like Google Analytics, Google Search Console, SEMrush, Moz, Ahrefs, or similar to monitor website performance.
Create and present reports that highlight key SEO metrics, including organic traffic, rankings, bounce rate, and conversions.
Track KPIs and adjust SEO strategies based on performance insights.
Requirements:
2-3 years of hands-on digital marketing experience.
Proficiency in Google Analytics, Ads, Meta Business Suite, and email platforms.
Strong SEO/SEM skills and experience with CMS tools.
Analytical mindset with ability to translate data into actionable insights
Certifications (e.g., Google Analytics, Meta Blueprint) are a plus.