Senior SEO Specalist

Adios Advertising & Design Agency; Malacca City; On-site; MYR 40,000 - 70,000; Full time

Job summary

Adios Advertising & Design Agency in Malaysia is seeking an experienced SEO specialist to design and execute comprehensive strategies across on-page, off-page, technical, and content SEO. You will handle keyword research, content optimization, technical audits, link building, and performance reporting.

You will monitor algorithm updates, analyze competitors, and explore AI-driven search opportunities to boost client visibility.

Qualifications

• 3+ years of SEO experience.
• Strong understanding of on-page, off-page, technical, and content SEO.
• Familiarity with Google Search Console and Google Analytics.
• Ability to work independently across multiple projects.

Responsibilities

• Develop SEO strategies based on client objectives and target markets.
• Conduct keyword research and identify high-value keywords.
• Optimize page titles, meta descriptions, headings, URLs and content.
• Perform technical SEO audits, identifying indexing, crawling, sitemap, robots.txt, canonical tags, redirects, broken links, and duplicate content.
• Monitor Core Web Vitals and page speed.
• Develop and execute ethical link-building strategies.
• Monitor rankings, organic traffic, conversions, and SEO KPIs.
• Prepare regular SEO performance reports for clients and management.
• Track developments in AI search to improve brand visibility.

Skills

SEO experience

Keyword research

Competitor analysis

Analytical skills

Problem-solving

Independent work

Tools

Ahrefs

SEMrush

Screaming Frog

Ubersuggest

Job description

This is an SEO role responsible for developing and executing comprehensive SEO strategies across multiple dimensions including on-page, off-page, technical, and content SEO. You will work on keyword research, content optimization, technical audits, link building, and performance reporting. The role includes monitoring Google algorithm updates, analyzing competitor strategies, and exploring emerging AI search opportunities.

Key responsibilities

Develop SEO strategies based on client objectives, target markets, competitors, and search intent

Conduct keyword research and identify high-value keywords and long-tail opportunities

Optimize page titles, meta descriptions, headings, URLs, internal links, and website content

Perform technical SEO audits and identify website issues including indexing, crawling, sitemap, robots.txt, canonical tags, redirects, broken links, and duplicate content

Monitor Core Web Vitals and page speed issues

Develop SEO content strategies based on search intent and create content briefs

Develop and execute ethical link-building strategies and conduct competitor backlink analysis

Monitor keyword rankings, organic traffic, conversions, and other SEO KPIs

Prepare regular SEO performance reports for clients and management

Monitor developments in AI search and explore strategies for improving brand visibility across AI-powered search experiences

About you

3+ years of SEO experience preferred

Strong understanding of on-page, off-page, technical, and content SEO

Good knowledge of Google Search Console and Google Analytics

Experience with SEO tools such as Ahrefs, SEMrush, Screaming Frog, Ubersuggest, or similar platforms

Strong keyword research and competitor analysis skills

Good understanding of search intent and keyword mapping

Basic understanding of HTML and website structure

Good analytical and problem-solving skills

Able to work independently and manage multiple SEO projects