Senior Video Content Creator

RICEBOWL.MY; Kuala Lumpur; On-site; MYR 80,000 - 120,000; Full time

Benefits offered by this job

Mass audience reach

Creative leadership role

AI-powered workflow tools

Job summary

RICEBOWL.MY in Kuala Lumpur is seeking a Senior Video Content Creator who is creative, trend-savvy and experienced in turning ideas into watchable short-form videos for platforms like TikTok and Instagram.

You will lead the video direction, scout trends, develop concepts and scripts, oversee production from planning to final cut, and mentor a team of creators while ensuring high storytelling and production quality.

Qualifications

• 3–5 years of experience in video content creation or related fields.
• Strong creative thinking and storytelling skills with understanding of audience engagement.
• Excellent awareness of social media trends, viral content and audience behaviour.
• Experience managing end-to-end video production from concept to final output.
• Leadership potential with ability to guide and review other creators' work.
• Attention to detail and high video production standards.
• Hands-on knowledge of filming, editing and production workflows.
• Familiarity with AI-assisted content creation tools.

Responsibilities

• Lead the creative direction and production of short-form videos for TikTok, Instagram, Facebook and other platforms.
• Research viral trends, audience behaviour and formats to identify new opportunities.
• Develop concepts, storytelling approaches and scripts that capture attention.
• Turn trending topics into relevant, entertaining content for our brands.
• Oversee the full video production process from ideation to final delivery.
• Guide and collaborate with video creators, providing direction and feedback.
• Review video content to ensure storytelling quality and technical excellence.
• Identify and solve creative or technical challenges during production.
• Coordinate on-camera talents and filming arrangements when needed.
• Analyze video performance and iterate based on audience preferences.
• Explore AI tools and new production techniques to boost creativity and efficiency.

Skills

Creative storytelling

Trend awareness

Video production management

Leadership

On-camera presence

Tools

CapCut

Adobe Premiere Pro

Final Cut Pro

Job description

We're looking for acreative, trend-sensitive and experienced Senior Video Content Creatorwho knows what makes people stop scrolling and keep watching!

You’ll play a key role in driving our video content direction, from identifying trends and developing engaging concepts to overseeing production quality and guiding the video team.

We’re looking for someone who thinks like a content producer — someone who understands audiences, brings fresh ideas, pays attention to details and knows how to turn creative concepts into videos people actually want to watch.

If you're passionate about storytelling, love experimenting with content and have the confidence to lead creative projects, we'd love to meet you!

What You’ll Do

• Lead the creative direction and production of engaging short-form videos for TikTok, Instagram, Facebook and other digital platforms.


• Research viral trends, audience behaviour and popular content formats to identify new video opportunities.


• Develop creative video concepts, storytelling approaches and scripts that capture audience attention.


• Turn trending topics and current events into relevant, entertaining content that connects with our brands and audiences.


• Oversee the full video production process, from ideation and planning to shooting, editing and final delivery.


• Guide and collaborate with video creators, providing creative direction, feedback and production support.


• Review video content to ensure strong storytelling, creativity, visual quality and attention to detail.


• Identify and solve creative or technical challenges during video production.


• Coordinate on-camera talents, filming arrangements and other production requirements when needed.


• Analyse video performance, understand audience preferences and continuously improve future content.


• Explore AI tools and new production techniques to enhance creativity and efficiency.

What We’re Looking For

• 3–5 years of experiencein video content creation, video production, creative content or related fields.


• Strong creative thinking and storytelling skills, with a good understanding of what attracts and engages audiences.


• Excellent awareness of social media trends, viral content and audience behaviour.


• Experience managing end-to-end video production, from concept development to final output.


• Leadership potential with the ability to guide, review and improve other creators' work.


• Strong attention to detail and the ability to maintain high video production standards.


• Hands-on knowledge of filming, video editing and production workflows.


• Familiarity with CapCut, Adobe Premiere Pro, Final Cut Pro or similar editing tools.


• Proactive, resourceful and able to solve creative challenges independently.


• Willing to experiment with bold, unconventional ideas and explore new content formats.


• Familiarity with AI-assisted content creation and video production tools.


• Experience in e-commerce, FMCG, digital media, creative agencies or content production is an advantage.


• Portfolio or showreel demonstrating previous video projects and creative work is required.


• Confidence performing on camera or acting is a bonus, but not mandatory.

Why Join Us

• Reach millions:Create video content for digital platforms with a massive audience.


• Lead the creativity:Influence video direction and bring exciting concepts to life.


• Shape the team:Guide creators and help raise the quality of our video content.


• Experiment freely:Explore viral trends, creative storytelling and fresh production approaches.


• AI-powered environment:Use modern tools and technologies to elevate video production.


• Make an impact:Create entertaining content that captures attention and connects with audiences.