Senior Trade Marketing Executive

Malaysian Hoya Lens Sdn. Bhd.; Kuala Lumpur; On-site; MYR 90,000 - 180,000; Full time

Benefits offered by this job

Medical

Dental

Parking

Vision Insurance

Meal Subsidy

Flexible Working Hours

Job summary

HOYA Electronics Malaysia Sdn Bhd in Malaysia seeks a Trade Marketing professional to plan and execute campaigns, manage product launches, and drive channel activation across retail networks.

You will coordinate with sales teams, retailers and agencies, develop POSM and promotional assets, monitor budgets and timelines, analyze campaign performance, and support vendor sourcing and market feedback to boost marketing effectiveness.

Qualifications

• Bachelor's degree in Marketing, Business, Communications or related discipline.
• Minimum 4-6 years of relevant experience in trade marketing or channel marketing.
• Strong understanding of retail execution, B2B2C marketing and campaign management.
• Excellent project coordination, communication and stakeholder management skills.
• Proficiency in Microsoft Excel and PowerPoint.
• Experience in healthcare, optical, medical devices, FMCG or retail industry is an added advantage.
• Fluent in English and Bahasa Malaysia.

Responsibilities

• Plan and execute trade marketing campaigns, product launches and channel activation programs.
• Manage roadshows, dealer meetings, conferences, training events and in-store activations.
• Coordinate with sales teams, retailers, distributors, agencies and vendors to ensure effective campaign execution.
• Develop and manage POSM, merchandising materials, sales tools and promotional assets.
• Monitor project timelines, budgets, logistics and operational requirements.
• Analyze campaign performance and prepare reports with actionable recommendations.
• Support vendor sourcing, quotation comparison, purchase order processing and budget tracking.
• Conduct market visits and gather customer and channel feedback to improve marketing effectiveness.

Skills

Campaign management

Project coordination

Stakeholder management

Microsoft Excel

PowerPoint

Bilingual English & Bahasa Malaysia

Education

Bachelor's degree in Marketing, Business, Communications

Tools

Microsoft Excel

PowerPoint

Job description

Plan and execute trade marketing campaigns, product launches and channel activation programs.

Manage roadshows, dealer meetings, conferences, training events and in-store activations.

Coordinate with sales teams, retailers, distributors, agencies and vendors to ensure effective campaign execution.

Develop and manage POSM, merchandising materials, sales tools and promotional assets.

Monitor project timelines, budgets, logistics and operational requirements.

Analyze campaign performance and prepare reports with actionable recommendations.

Support vendor sourcing, quotation comparison, purchase order processing and budget tracking.

Conduct market visits and gather customer and channel feedback to improve marketing effectiveness.

Requirements:

Bachelor's Degree in Marketing, Business, Communications or related discipline.

Minimum 4-6 years of relevant experience in trade marketing or channel marketing.

Strong understanding of retail execution, B2B2C marketing and campaign management.

Excellent project coordination, communication and stakeholder management skills.

Proficiency in Microsoft Excel and PowerPoint.

Experience in healthcare, optical, medical devices, FMCG or retail industry is an added advantage.

Fluent in English and Bahasa Malaysia.

Unlock job insights

Hirer responsiveness Salary match Number of applicants

Since its establishment in 1941, HOYA has continued to grow around the core business of leading optical technologies. In today’s changing global economy, HOYA is using its unique strengths in technology and management to respond quickly to changes in the business climate and achieve sustained growth.

HOYA Electronics Malaysia Sdn Bhd is a member of the HOYA Group. Located in Kulim Hi-Tech Park, it is a world-leading manufacturer of LSI (Large Scale Integrated) substrates and FPD (Flat Panel Display) large mask blanks.

HOEM VISION, MISSION AND CORE VALUES

Our Vision is to be a reputable manufacturer dedicated to customer satisfaction

Our Mission is to delight our customers by providing quality products and services timely at

optimal cost

Strategic Objectives

Supply highly reliable productsIncrease cost competitivenessIncrease employee engagement

HOEM Core Values

Integrity

We will protect the interest and reputation of the CompanyWe are open, honest, and fair in all our dealings with customers, colleagues, suppliers and shareholders

Customer Focus

We understand our customers’ requirements and are prepared for their future needsWe seek new and improved ways to delight our customers

Ownership

We accept responsibility and take initiative to excel in our work, improve our systems and capability

Teamwork

We work cooperatively to achieve our common business goals

Harmony

We show respect and kindness to one another

Perks and benefits

• Medical
• Dental
• Parking
• Vision Insurance
• Meal Subsidy
• Flexible Working Hours