Senior Trade Marketing Executive

Hoya Vision Care; Kuala Lumpur; On-site; MYR 60,000 - 100,000; Full time

Job summary

HOYA Vision Group in Kuala Lumpur is seeking an experienced Trade Marketing Specialist to plan and execute trade marketing campaigns, product launches and channel activation programs.

You will manage roadshows, dealer meetings, conferences and in-store activations, coordinate with sales teams, retailers and agencies, and develop POSM and promotional assets while tracking budgets and timelines. The role requires strong communication, budgeting and stakeholder mgmt in a dynamic market.

Qualifications

• Bachelor's Degree in Marketing, Business, Communications or related discipline.
• Minimum 4-6 years of relevant experience in trade marketing or channel marketing.
• Strong understanding of retail execution, B2B2C marketing and campaign management.
• Excellent project coordination, communication and stakeholder management skills.
• Proficiency in Microsoft Excel and PowerPoint.
• Experience in healthcare, optical, medical devices, FMCG or retail industry is an added advantage.
• Fluent in English and Bahasa Malaysia.

Responsibilities

• Plan and execute trade marketing campaigns, product launches and channel activation programs.
• Manage roadshows, dealer meetings, conferences, training events and in-store activations.
• Coordinate with sales teams, retailers, distributors, agencies and vendors to ensure effective campaign execution.
• Develop and manage POSM, merchandising materials, sales tools and promotional assets.
• Monitor project timelines, budgets, logistics and operational requirements.
• Analyze campaign performance and prepare reports with actionable recommendations.
• Support vendor sourcing, quotation comparison, purchase order processing and budget tracking.
• Conduct market visits and gather customer and channel feedback to improve marketing effectiveness.

Skills

Trade marketing

Campaign management

Retail execution

Channel marketing

Project coordination

Stakeholder management

Education

Bachelor's Degree in Marketing, Business, Communications or related discipline

Tools

Microsoft Excel

PowerPoint

Job description

• Plan and execute trade marketing campaigns, product launches and channel activation programs.
• Manage roadshows, dealer meetings, conferences, training events and in-store activations.
• Coordinate with sales teams, retailers, distributors, agencies and vendors to ensure effective campaign execution.
• Develop and manage POSM, merchandising materials, sales tools and promotional assets.
• Monitor project timelines, budgets, logistics and operational requirements.
• Analyze campaign performance and prepare reports with actionable recommendations.
• Support vendor sourcing, quotation comparison, purchase order processing and budget tracking.
• Conduct market visits and gather customer and channel feedback to improve marketing effectiveness.

Key Responsibilities

• Plan and execute trade marketing campaigns, product launches and channel activation programs.
• Manage roadshows, dealer meetings, conferences, training events and in-store activations.
• Coordinate with sales teams, retailers, distributors, agencies and vendors to ensure effective campaign execution.
• Develop and manage POSM, merchandising materials, sales tools and promotional assets.
• Monitor project timelines, budgets, logistics and operational requirements.
• Analyze campaign performance and prepare reports with actionable recommendations.
• Support vendor sourcing, quotation comparison, purchase order processing and budget tracking.
• Conduct market visits and gather customer and channel feedback to improve marketing effectiveness.

Requirements

• Bachelor's Degree in Marketing, Business, Communications or related discipline.
• Minimum 4-6 years of relevant experience in trade marketing or channel marketing.
• Strong understanding of retail execution, B2B2C marketing and campaign management.
• Excellent project coordination, communication and stakeholder management skills.
• Proficiency in Microsoft Excel and PowerPoint.
• Experience in healthcare, optical, medical devices, FMCG or retail industry is an added advantage.
• Fluent in English and Bahasa Malaysia.