Senior Social Media Strategy Director

Publicis Groupe Malaysia; Kampung Malaysia Tambahan; On-site; MYR 180,000 - 360,000; Full time

Benefits offered by this job

Generous leave entitlements (birthday,

Hybrid working schedule with Friday's—

Medical coverage (cashless)

Life and personal accident insurance

Phone allowance

Job summary

Publicis Groupe Malaysia is seeking an Account Director – Social Media to lead a team delivering cutting-edge social and content strategies, leveraging data-driven insights to drive client success. You will guide senior teams across strategy, content development, and performance analytics, build strong client relationships, and identify growth opportunities within accounts.

Your leadership will shape innovative social campaigns and integrated content experiences, ensuring high-quality outputs

Qualifications

• 10+ years in social media, digital content strategy, or related field.
• Proven track record in leading social campaigns and content production.
• Strong leadership and team management abilities.
• Deep understanding of social platforms, engagement tactics, and content analytics.

Responsibilities

• Strategic Leadership: develop and execute social/content strategies aligned with client goals.
• Team Management & Mentorship: lead and mentor social media managers and engagement specialists.
• Content Strategy Leadership: redefine brand content with cutting-edge capabilities across channels.
• Performance & Insights: track content performance and provide data-driven recommendations.
• Client Engagement & Reporting: act as primary client contact with strategic counsel and performance reports.
• Emerging Trends: stay ahead of social media trends to drive innovation.
• Collaboration: work with creative, media, and strategy teams to promote social-first thinking.
• Thought Leadership: work with Head of Division to drive new approaches and business opportunities.
• Business Growth: identify growth opportunities within accounts.

Skills

Social media strategy

Team leadership

Content production

Analytics & insights

Stakeholder management

Communication

Digital tools proficiency

Tools

Google Analytics

Sprinklr

Hootsuite

Job description

Publicis Groupe Malaysia is seeking an Account Director – Social Media to lead a team delivering cutting-edge social and content strategies, leveraging data-driven insights to drive client success. You will guide senior teams across strategy, content development, and performance analytics, build strong client relationships, and identify growth opportunities within accounts.

Your leadership will shape innovative social campaigns and integrated content experiences, ensuring high-quality outputs