Senior Social Media & Influencer Lead

Genting Malaysia Bhd; Kuala Lumpur; On-site; MYR 60,000 - 100,000; Full time

Job summary

Genting Malaysia Bhd is seeking a seasoned Social Media Manager to lead campaign ideation, collaboration with influencers, and cross-functional social plans. You will monitor trends, manage community interactions, and deliver data-driven insights to support Resorts World Genting’s brand voice across platforms.

The role requires extensive experience with social media analytics, video editing, and a proactive, creative mindset in a fast-paced environment.

Qualifications

• Degree or equivalent.
• 5 years related experience in social media & managing Influencers.
• TikTok native – you understand social media inside and out as an avid user of all platforms.
• Excellent communication, writing and quantitative skills.
• Experience working with content management tools and/or social media analytics tools.
• Ability to work in a fast-paced highly creative environment.
• Project management skills including scheduling and timelines, budgeting, and communications.
• Understanding of how to create “brand appropriate (non-corporate) voice” in social media to build authentic, relevant, interactive consumer relationships.
• Positive, “can do” team player, working well with other teams/departments in a cross-functional environment.
• Influencer/Media PR background a plus.
• Must have video editing skills.
• Bilingual candidates preferred.

Responsibilities

• Ideate, plan, execute and monitor social media campaigns.
• Collaborate with agency, content creators and influencers to develop social strategy for resort wide businesses.
• Work closely with other business units to develop and implement social media plans.
• Set-up, monitor and prepare reports - social listening, crisis monitoring and post campaign reports.
• Community management - responding to relevant comments on inquiries and the comment section of all social media accounts.
• Plan and execute social media always on boosting.
• A content creator and not shy to be in-front of the camera.
• Ensure an up-to-date understanding of travel/tourism landscape, social media trends and tools to remain at top of industry.
• Maintain an understanding of the overall influencer landscape and functionality related to each social media platform.
• Research and stay up to date on top tier influencer brand partnerships and monitor competitive partnerships regularly.
• Serve as the point of contact for regional Influencer functions as well as product ordering, product sends, and product seeding ideation.
• Partner with cross-functional and working teams on execution of influencer activations (i.e: virtual events. Live Host) by managing travel arrangements, budgeting, asset delivery, and market correspondence.
• Ideation, strategy, execution, and reporting on influencer collaborations.
• Partner with Manager and Social Media Agency to collect data and gather insights to create weekly and ad-hoc social media reports to measure performance.
• Analyze insights, highlights trends and make recommendations based on data.
• Keep a pulse on competitor activity and what’s trending on emerging social platforms, communicating and sharing those trends with internal teams, and finding creative opportunities to replicate Resorts World Genting’s brand voice.
• Provide a report of analysis and insights in the overall fan growth, engagement, what works and trend forwards

Skills

Campaign management

Influencer management

TikTok native

Strong communication

Video editing

Content management tools

Analytics tools

Project management

Brand voice guideline

Team collaboration

PR awareness

Bilingual

Education

Degree or equivalent

Job description

Genting Malaysia Bhd is seeking a seasoned Social Media Manager to lead campaign ideation, collaboration with influencers, and cross-functional social plans. You will monitor trends, manage community interactions, and deliver data-driven insights to support Resorts World Genting’s brand voice across platforms.

The role requires extensive experience with social media analytics, video editing, and a proactive, creative mindset in a fast-paced environment.