Senior Social Media Executive

Informa Group Plc.; Kuala Lumpur; On-site; MYR 60,000 - 80,000; Full time

Benefits offered by this job

Inclusive work environment

Professional development opportunities

Flexible working arrangements

Job summary

A leading global events company in Kuala Lumpur seeks a Senior Social Media Executive to manage B2B social media across Asia Pacific. This role involves content marketing, campaign planning, and analytics, requiring strong B2B social media experience and excellent communication skills. The ideal candidate should be comfortable working with data to optimize campaigns and ideally possess Mandarin proficiency. Join a dynamic team focused on driving impactful marketing strategies across multiple platforms.

Qualifications

• Proven hands-on B2B social media experience across multiple markets.
• Strong content development and writing skills tailored to business audiences.
• Ability to analyze performance data and optimize campaigns effectively.

Responsibilities

• Manage B2B social media across various platforms for APAC.
• Craft engaging content and manage campaign strategies.
• Analyze performance data and develop best practices for social media.

Skills

B2B social media management

Content marketing skills

Analytical skills

Communication skills

Mandarin language proficiency

Job description

Informa Markets, a division within Informa, creates global platforms for industries. We organise over 500 large-scale branded and transaction-oriented events in 14 specialist markets. These are typically not-to-be-missed annual events where buyers and sellers build relationships, see and show products and do business.

We also provide year-round online platforms where companies showcase their businesses and products and buyers conduct research, generating valuable leads, and we provide data and digital content that supports the flow of knowledge and transactions in markets.

Job Description

This role is based in our Suite 5-01, Level 5, Sunway VISIO Tower, Lingkaran SV, Sunway Velocity, Kuala Lumpur, Malaysia.

About the role:

We are looking for a Senior Social Media Executive with strong B2B experience to join our regional marketing team. Based in Kuala Lumpur, this role will operate as part of our in-house agency, supporting multiple B2B brands and events across Asia Pacific.

This role combines hands-on social media execution, content marketing excellence, and data-driven campaign planning, with the opportunity to help define and scale social media best practices across the region for 180+ world class trade shows & conferences.

Key responsibilities:

Own B2B social media management (APAC): Plan, manage, and optimize always-on and campaign-based social programs across platforms such as LinkedIn, Meta, X, YouTube, and relevant local platforms where applicable.

Content marketing & storytelling: Develop strong content angles, write and adapt copy, and translate complex B2B topics into engaging content formats (posts, carousels, short-form video briefs, thought-leadership series, event launch campaigns, exhibitor/partner highlights).

Campaign planning and execution: Build integrated social plans aligned to campaign objectives (awareness, demand generation, event acquisition, partner value), including targeting approach, content mix, timelines, and distribution strategy.

Performance and analytics: Track performance with clear KPIs (reach, engagement, CTR, follower growth, CPL/CPA where applicable), produce insights, and recommend optimizations based on data.

Test-and-learn / best practice building: Run experiments (creative, audience, messaging, cadence), document learnings, and turn hands-on results into repeatable playbooks and best practices for the broader team.

Stakeholder management: Work closely with regional marketing, brand/portfolio teams, content, design, marketing ops, and sales teams to gather inputs, align priorities, and deliver high-quality outputs on time.

Community and brand management: Support social listening and community management, ensuring timely, professional responses and consistent brand voice across markets.

Agency-style delivery: Manage multiple briefs and timelines, maintain quality control, and bring structure to workflows (briefing, approvals, reporting, retros).

Qualifications

Proven B2B social media experience: Significant hands-on experience managing B2B social channels and campaigns, ideally across multiple markets or business lines.

Strong content marketing skills: Excellent writing and editorial judgment, with the ability to shape narratives and create content that resonates with business audiences.

Analytical and performance-driven: Comfortable using data to plan, evaluate, and optimize campaigns; able to translate insights into practical improvements and recommendations.

Great communicator and team player: Strong collaboration skills, confident working in a matrix/regional team and managing stakeholders with clarity and professionalism.

Mandarin is a strong plus: Ability to support Mandarin copy/adaptation and collaborate with Chinese-speaking stakeholders is highly valued.

Additional Information

We work hard to make sure Life at Informa is rewarding, supportive and enjoyable for everyone. Here’s some of what you can expect when you join us. But don’t just take our word for it – see what our colleagues have to say at LifeAt.Informa.com

We’re not solely focused on a checklist of skills. We champion energy and ambition and look for colleagues who will roll their sleeves up, join in and help make things happen. If it sounds like a match and you have most – although not all – of the skills and experience listed, we welcome your application.

If you would like to request reasonable adjustments or accommodationsto assist your participation in the hiring process and, or in the advertised position, please inform the appropriate Talent Acquisition Partner for the role once they have been in touch. Your request will be reviewed and considered in confidence. At Informa, you'll find inclusive experiences and environments where all perspectives and backgrounds are welcomed. As part of this approach and our diversity and inclusion commitments, we are also formally an Equal Opportunities Employer. This means we base decisions on relevant qualifications and merit and do not discriminate on the basis of key characteristics and statuses, including all of those protected by law. Ask us or see our website for full information.

See how Informa handles your personal data when you apply for a job here .