Senior SEO Specialist

Ultima Markets; Kuala Lumpur; On-site; MYR 90,000 - 150,000; Full time

Job summary

Ultima Markets is seeking a talented SEO Manager to drive full-cycle SEO for a regulated, global trading platform, focusing on multilingual markets.

Plan technical audits, keyword research, content optimisations, and localised strategies; monitor performance and report insights to leadership.

Collaborate with Marketing, BI, Content, and Development teams; 4+ years in SEO; English and Chinese proficiency; familiarity with Google tools and CMS.

Qualifications

• Bachelor's degree in Marketing, Communications, Digital Media, Business, or a related field.
• Minimum 4 years of hands-on experience in SEO, with proven experience managing full-cycle SEO projects; international or multilingual SEO experience preferred.
• Experience in financial services, fintech, iGaming, or other regulated industries is desirable but not mandatory.
• Proficient in key SEO and analytics tools (Google Search Console, GA4, Screaming Frog, Semrush/Moz; WordPress CMS).
• Fluent in English and Chinese, written and spoken.

Responsibilities

• Plan and execute SEO strategies across technical SEO, on-page, off-page, and content optimisation to improve organic visibility, search rankings, traffic, and conversions.
• Conduct technical SEO audits and fixes covering crawlability, indexation, canonical tags, hreflang, XML sitemaps, schema markup, site structure, and Core Web Vitals.
• Conduct keyword research and search intent analysis across financial and trading topics, markets, and languages; optimise landing pages and product pages.
• Plan and optimise multilingual SEO and content strategies based on local keyword research and market trends.
• Monitor SEO performance metrics and prepare reports for internal reviews; track KPIs and provide actionable insights.
• Collaborate with BI, Content, Editorial, and Development teams to implement recommendations and ensure regulatory compliance.

Skills

Multilingual Marketing

Analytical Thinking

Project Management

Stakeholder Management

Content Optimisation

Collaboration

Education

Bachelor's degree in Marketing or related field

Tools

Google Search Console

GA4

Screaming Frog

Semrush/Moz

WordPress CMS

Yoast/AIOSEO

Job description

Ultima Markets is a secure and regulated CFD trading gateway, offering access to 1,000+ instruments, including Forex, Commodities, Indices, and Stocks, to clients in over 170 countries. Founded in 2016, we are the Official Regional Partner of FC Internazionale Milano and the first CFD broker to support the UN Global Compact. We operate globally through entities regulated by the FCA, FSCA, and FSC, and in 2025 were honoured with 50+ global awards, including Best CFD Broker Global 2025.

To learn more about our company, please visit our website: https://www.ultimamarkets.com.

Job Description:

1.Full-Cycle SEO Management

• Plan and execute SEO strategies across technical SEO, on-page, off-page, and content optimisation to improve organic visibility, search rankings, traffic, and conversions.
• Conduct technical SEO audits and coordinate fixes covering crawlability, indexation, canonical tags, hreflang, XML sitemaps, schema markup, site structure, and Core Web Vitals.
• Conduct keyword research and search intent analysis across financial and trading topics, multiple markets, and languages; identify opportunities to optimise landing pages, product pages, platform pages, account types, and educational content.
• Plan and optimise multilingual SEO and content strategies based on local keyword research, search behaviour, and market trends rather than direct translation.
• Monitor and analyse SEO performance metrics using relevant analytics and SEO tools; prepare reports for internal reviews, track KPIs, and provide actionable business insights.
• Support accurate lead and traffic attribution across organic, paid, referral, and direct channels in collaboration with BI and relevant stakeholders.
• Support SEO budget management, including monthly forecasting, expense tracking, and discrepancy resolution where required.

2.Cross-Functional Collaboration

• Collaborate with development and regional marketing teams to implement technical SEO recommendations and incorporate local market insights and search behaviour into SEO strategies.
• Collaborate with BI and other relevant stakeholders on performance analysis, lead attribution, and data accuracy.
• Collaborate with Content and Editorial teams to optimise content and localisation, ensuring recommendations align with SEO objectives, local search behaviour, and applicable financial services regulatory requirements and internal guidelines.
• Support the Global SEO Manager in KPI tracking, reporting, project coordination, and cross-functional SEO initiatives.
• Conduct competitor analysis and monitor SEO, search engine, and industry trends to identify new opportunities, potential risks, user behaviour, and areas for improvement.
• Recommend and implement improvements to existing SEO strategies based on performance data, market trends, and business objectives.

Skills & Experience that WOW us:

• Bachelor's degree in Marketing, Communications, Digital Media, Business, or a related field; professional certifications in SEO or digital analytics are advantageous.
• Minimum 4 years of hands-on experience in SEO, with proven experience managing full-cycle SEO projects; experience in technical SEO and at least one international or multilingual SEO project is preferred.
• Experience in financial services, fintech, iGaming, or other regulated and highly competitive industries is highly desirable, but not mandatory.
• Proficient in key SEO and analytics tools, including Google Search Console, GA4, Screaming Frog, Semrush/Moz, and WordPress-based CMS; experience with Yoast or AIOSEO is a plus.
• Strong understanding of technical SEO, including crawlability, indexation, crawl budget management, canonicalisation, hreflang, schema markup, XML sitemaps, and other SEO best practices.
• Strong knowledge of keyword research, search intent analysis, on-page optimisation, internal linking, metadata optimisation, and content optimisation.
• Fluent in English and Chinese, both written and spoken, to effectively collaborate across regional teams.
• Strong analytical and problem-solving skills, with the ability to interpret SEO and analytics data and translate findings into clear, actionable recommendations for non-technical stakeholders.
• Strong project management, communication, stakeholder management, and attention to detail, with the ability to manage multiple priorities in a fast-paced environment.