Senior Sales Manager - Protection & Control (Utilities)

Hitachi Energy Ltd.; Petaling Jaya; On-site; MYR 120,000 - 180,000; Full time

Benefits offered by this job

Medical plan (EPF)

Group Life insurance

Hospitalization Insurance

Leave programs

Job summary

Hitachi Energy Ltd. in Malaysia seeks a Senior Sales Specialist to drive growth in Substation Protection & Control and Communication portfolios. You will develop new business, manage key customer relationships, and expand our presence in the utility and power sectors.

You will work within the Grid Automation team, collaborating with utilities, channel partners, and internal stakeholders to support Malaysia's energy transition while delivering measurable business results.

Qualifications

• Bachelor's Degree or Diploma in Electrical Engineering or related field.
• 8–10 years of experience in technical sales, business development, or account management in power/utility sectors.
• Proven track record of achieving sales targets and developing new opportunities.
• Experience selling power transmission, substations, grid automation, or related utility solutions.
• Strong understanding of the Malaysian utility and energy market.
• Experience using Salesforce (SFDC) to manage pipeline and forecasting.
• Ability to influence stakeholders across complex sales cycles.
• Self-driven, commercially minded, able to work independently.
• Strong presentation, negotiation, and relationship-management skills.
• Excellent written and verbal communication in English; Mandarin proficiency required.

Responsibilities

• Drive sales growth for Substation Protection & Control and Communication solutions across Malaysia.
• Develop and execute sales strategies to meet revenue and market share objectives.
• Build and expand relationships with utilities, EPCs, consultants, partners, and stakeholders.
• Identify and manage a robust sales pipeline through proactive development activities.
• Utilize SFDC and tools to forecast, track opportunities, and enhance pipeline visibility.
• Lead bid/no-bid decisions, risk reviews, and internal approvals.
• Collaborate with account managers, proposal teams, product specialists, and leadership.
• Monitor market trends and competitor activity to uncover opportunities.

Skills

Sales target achievement

Communication skills

Negotiation skills

Relationship management

Self-driven

Education

Bachelor's Degree or Diploma in Electrical Engineering

Tools

Salesforce (SFDC)

Job description

Hitachi Energy is seeking a Senior Sales Specialist to drive growth across our Substation Protection & Control and Communication portfolio in Malaysia. This role is focused on developing new business opportunities, managing key customer relationships, and expanding our presence within the utility and power sectors.

You will join our Grid Automation business, which delivers market-leading solutions spanning substation automation, protection and control, communication networks, grid edge technologies, and enterprise software. Working closely with utilities, industrial customers, channel partners, and internal stakeholders, you will play a key role in supporting Malaysia's energy transition while contributing directly to business growth.

We are looking for a commercially driven sales professional with strong knowledge of the Malaysian power and utility market, proven experience managing sales targets, and the ability to build trusted customer relationships while operating with a high degree of autonomy.

How You'll Make an Impact

• Drive sales growth for Substation Protection & Control and Communication solutions across Malaysia.
• Develop and execute sales strategies to achieve revenue, order intake, and market share objectives.
• Build, maintain, and expand relationships with utility customers, EPC contractors, consultants, channel partners, and other key stakeholders.
• Identify, develop, and manage a healthy sales pipeline through proactive business development activities.
• Utilize Salesforce (SFDC) and other company tools to manage opportunities, forecast sales performance, and drive pipeline visibility.
• Prepare competitive proposals and commercial offers aligned with customer requirements and Hitachi Energy's business objectives.
• Lead negotiations and coordinate bid/no-bid decisions, risk reviews, and internal approval processes.
• Collaborate closely with account managers, proposal teams, product specialists, and country and regional leadership teams.
• Monitor market trends, competitor activities, and customer developments to identify new business opportunities.
• Travel regularly within Malaysia to engage customers, develop relationships, and support business growth.
• Ensure compliance with Hitachi Energy's Health, Safety, Environment (HSE), integrity, and business conduct standards.
• Live Hitachi Energy's values of safety and integrity by taking responsibility for your actions while supporting colleagues, customers, and the wider business.

Your Background

• Bachelor's Degree or Diploma in Electrical Engineering or a related field.
• Minimum 8-10 years of experience in technical sales, business development, or account management within the electrical power, energy, or utility sector.
• Proven track record of achieving individual sales targets and developing new business opportunities.
• Experience selling products or solutions related to power transmission and distribution, substation automation, protection and control, switchgear, transformers, grid automation, or related utility applications.
• Strong understanding of the Malaysian utility and energy market.
• Experience using CRM systems, preferably Salesforce (SFDC), to manage pipeline development and sales forecasting.
• Demonstrated ability to manage both internal and external stakeholders and influence outcomes across complex sales cycles.
• Self-driven, commercially minded, and capable of working independently with minimal supervision.
• Strong presentation, negotiation, and relationship-management skills.
• Excellent written and verbal communication skills in English.
• Professional Mandarin language proficiency is required to effectively engage and build relationships with a significant portion of our customer base and business stakeholders in the target market.
• Willingness to travel extensively within Malaysia for customer meetings and business development activities.

What Success Looks Like

• Consistently develops and converts a strong sales pipeline.
• Builds long-term customer relationships and identifies new growth opportunities.
• Achieves or exceeds sales and business objectives.
• Demonstrates strong market knowledge and customer engagement.
• Collaborates effectively across teams while maintaining a proactive, customer-focused approach.

More About Us

We pride ourselves on offering a holistic range of competitive benefit programs to support your financial, physical and mental wellbeing and personal development. We want you to truly thrive with us - in work and out. For this role, depending on grade and experience, we offer the following employee benefits (subject to the respective plan rules):

• Employer-sponsored medical plan (inc. dental care)
• Employer provident fund (EPF) - employer and employee
• Group Term Life insurance, Group Personal Accident insurance, Group Business Travel insurance
• Hospitalization Insurance.
• Leave programs (Annual leave, medical leave, Hospitalization leave, Exam leave etc.).
• Benefits are subject to the respective plan rules.

We can provide more information during the recruitment process.

Publication date : 2026-07-24