Senior Sales Development Representative

RISE by BCG U; Kuala Lumpur; Hybrid; MYR 78,000 - 134,000; Full time

Benefits offered by this job

Competitive base + incentives

Autonomy to shape outreach strategy

Job summary

RISE by BCG U in Singapore is seeking an experienced Senior Sales Development Representative to own B2B top-of-funnel growth for our education-technology programmes. The hybrid role requires the ability to navigate multiple government funding pathways, engage HR/L&D decision-makers, and tailor outreach beyond scripted messages.

You will lead outbound strategy across an existing database, qualify high-intent corporate accounts, schedule appointments for the Sales team, and collaborate with

Qualifications

• 5+ years in B2B sales or business development, ideally including SaaS, corporate training, HR-tech, or edu-tech.
• Experience selling into HR/L&D functions or corporate accounts is a strong plus.
• Track record of consistently meeting or exceeding outreach/appointment-setting targets.

Responsibilities

• Lead B2B outreach strategy across our existing database, identifying and prioritizing high-intent corporate accounts (HR, L&D, and business leaders).
• Understand and confidently communicate how different government funding programmes apply depending on company size, sector, and other eligibility criteria — matching the right funding pathway to each prospect.
• Develop and continuously refine outreach messaging and objection-handling approaches for corporate buyers (beyond baseline scripts).
• Schedule and qualify appointments with corporate decision-makers for the Sales team, with a strong bar for lead quality.
• Partner with Sales and Marketing leadership to improve conversion from outreach to close.
• Maintain rigorous CRM hygiene and provide pipeline reporting/insights to leadership.

Tools

CRM

Job description

We are a dynamic edu-tech company based in Singapore, dedicated to helping organizations upskill and transform through different programmes. We work across a range of government-initiated workforce development and skills advancement schemes, helping eligible businesses tap into the funding support available under each.

Position Overview:

We are seeking an experienced Senior Sales Development Representative to own B2B top-of-funnel growth for our programmes. Our offering is supported by multiple government-backed funding programmes, each with different eligibility criteria — so this is a hybrid role for a seasoned sales professional who can go beyond scripted outreach, confidently navigate multiple funding pathways depending on the client's profile, engage HR/L&D decision-makers, refine our messaging, and drive a high volume of qualified handoffs to our Sales team.

Key Responsibilities:

• Lead B2B outreach strategy across our existing database, identifying and prioritizing high-intent corporate accounts (HR, L&D, and business leaders).
• Understand and confidently communicate how different government funding programmes apply depending on company size, sector, and other eligibility criteria — matching the right funding pathway to each prospect.
• Develop and continuously refine outreach messaging and objection-handling approaches for corporate buyers (beyond baseline scripts).
• Schedule and qualify appointments with corporate decision-makers for the Sales team, with a strong bar for lead quality.
• Partner with Sales and Marketing leadership to improve conversion from outreach to close.
• Maintain rigorous CRM hygiene and provide pipeline reporting/insights to leadership.

Ideal Candidate:

• 5+ years in B2B sales or business development, ideally including SaaS, corporate training, HR-tech, or edu-tech.
• Experience selling into HR/L&D functions or corporate accounts is a strong plus.
• Track record of consistently meeting or exceeding outreach/appointment-setting targets.
• Excellent written and verbal English communication skills.
• Comfortable working autonomously in a hybrid setup.
• Ability to quickly learn and confidently explain multiple government funding programmes relevant to corporate upskilling is a strong plus (full training provided — no prior scheme-specific knowledge required).

What We Offer:

• Competitive base + performance-based incentives
• Autonomy to shape outreach strategy, not just execute a script