Senior Product Manager - Global Discovery & Personalisation

Global Fashion Group; Kuala Lumpur; On-site; MYR 279,441 - 399,202; Full time

Benefits offered by this job

Valuable experience in a dynamic market

Opportunity for impactful work across regions

Collaboration with a global team across 11 countries

Job summary

Global Fashion Group is seeking a Senior Product Manager for the Global Discovery & Personalisation team. This role involves owning the Datajet platform, driving commercial and conversion outcomes across diverse regions, and managing product roadmaps aligned with business goals.

The ideal candidate will excel in data-driven decision-making, stakeholder communication, and customer-centric product strategies. Join a dynamic team and make a significant impact in the fashion ecommerce industry!

Qualifications

• Ability to connect daily decisions to long-term strategy.
• Deep understanding of regional customers and business models.
• Strong hypothesis-driven approach in product management.

Responsibilities

• Own the global Datajet platform and drive commercial outcomes.
• Manage product roadmap and align with strategic goals.
• Utilize analytics to inform product decisions and recommendations.

Skills

Customer obsession

Product discovery

Roadmap management

Data analysis

Stakeholder communication

Job description

Senior Product Manager - Global Discovery & Personalisation

Global Fashion Group (GFG) is the leading fashion and lifestyle destination in Latin America, Southeast Asia and Australia New Zealand. From our people to our customers and partners, we exist to empower everyone to express their true selves through fashion. Our three ecommerce platforms: Dafiti (LATAM), ZALORA (SEA) and THE ICONIC (ANZ) connect an assortment of international, local and own brands to a market of 800 million consumers from diverse cultures and lifestyles. GFG’s platforms provide seamless and inspiring customer experiences from discovery to delivery, powered by art & science that is infused with unparalleled local knowledge. Our vision is to be the #1 fashion & lifestyle destination in LATAM, SEA and ANZ, and we are committed to doing this responsibly by being people and planet positive across everything we do.

About the Function

The Group Product team builds and scales shared platforms that power GFG’s brand partner growth across LATAM, SEA and ANZ.

The Global Discovery & Personalisation tech product, Datajet, provides personalised, flexible, and powerful search & recommendations services used across all continents by millions of users.

Core Responsibilities

• Own the global Datajet platform including search, catalog, merchandising and recommendations customer experience and capabilities.
• Drive commercial and conversion outcomes across regions.
• Lead experimentation and rapid iteration on the experience layer.
• Take responsibility for team outcomes and KPIs.
• Manage and adjust the product roadmap, using data and prioritisation frameworks to articulate the value and ROI of developments.
• Align the team's product roadmaps with the company and regions business/customer priorities, demonstrating the ability to push back on broader business requests when they conflict with strategic goals.
• Build and maintain relationships with internal and external stakeholders, ensuring their input is integrated into the product roadmap.
• Utilise analytics and customer feedback to inform decisions and drive recommendations.
• Tailor communication to diverse audiences, simplifying complex information and presenting with clarity to gain buy-in.

What Success Looks Like...

• Roadmap ownership: Prioritise and sequence experience-layer work on a clear roadmap, balancing customer value, commercial impact, and delivery capacity.
• Strong initiative framing: Produce high-quality Lean Business Canvases and decision documents (e.g., business case/memo/PR FAQ) for key initiatives, tooling choices, and contract renewals—enabling fast, aligned decisions.
• Outcome accountability: Own team outcomes through experimentation, KPI setting, and delivery—consistently achieving measurable improvements in customer and business metrics.
• Customer-led decision-making: Represent customer needs and feedback in product decisions, ensuring solutions are demonstrably user-centric and address real problems.
• Insight-driven strategy: Partner with regional insights teams to run research and feedback sessions, translating learnings into strategy, prioritisation, and validated hypotheses.
• Metrics & analysis excellence: Define, monitor, and analyse key metrics, using data to make informed trade-offs and continuously improve customer-facing experiences.
• Stakeholder partnership: Build and maintain strong relationships with key external stakeholders, managing expectations and driving alignment on outcomes and timelines.
• Governance & approvals: Collaborate with stakeholders to align decisions with company and regional goals, ensuring the right approvals and clear decision logs.
• Regional enablement: Deliver clear feature documentation and implementation guidance to support consistent regional execution and adoption.
• Go-to-market & rollout: Co-own go-to-market, rollout, and measurement frameworks to ensure launches are coordinated, measurable, and optimised post-release.
• Sustainability contribution: Contribute to strategic sustainability ambitions within product propositions, ensuring relevant initiatives are embedded and measurable where applicable.

What does it take to succeed?

• Connect day-to-day decisions to long-term strategy and business goals.
• Deep understanding of each region's customer, business model and competitive landscape.
• Customer-obsessed; turns customer behaviour and feedback into prioritised product direction.
• Strong product discovery and hypothesis-driven approach.
• Ability to break ambiguous problems into clear roadmaps, requirements and backlogs.
• Deliver roadmap milestones with quality and predictable timelines.
• Drive experimentation, iteration and measurable improvements.
• Leads cross-region initiatives and aligns distributed teams.
• Navigates complexity and dependencies across functions and regions.
• Communicates clearly, presents work persuasively, and gains stakeholder buy-in.

What we offer

• The unique opportunity to have a serious impact on a well-established player in the fashion ecommerce industry across LATAM, SEA and ANZ
• Valuable experience as the business navigates a dynamic and evolving market landscape
• Work closely with a diverse and talented global team across 11 countries

Apply today and join GFG in this exciting role shaping the face of fashion e-commerce!

Global Fashion Group embraces diversity and equality of opportunity. We are committed to building an inclusive and diverse team representing all backgrounds, with as wide a range of perspectives as possible, and harnessing industry-leading skills. We believe that the more inclusive we are, the better our work will be. We welcome and consider applications to join our team from all qualified candidates, regardless of their characteristics. We comply with all applicable laws and regulations on non-discrimination in employment (and recruitment), as well as work authorization and employment eligibility verification requirements.