Assistant Marketing Manager (Multi-brand, Lifestyle)

Luxasia; Kuala Lumpur; On-site; MYR 78,000 - 112,000; Full time

Job summary

Luxasia in Kuala Lumpur is seeking an Assistant Marketing Manager to develop and execute marketing, PR, sales and promotional strategies within brand guidelines to drive the sales plan.

Working with the Marketing Manager, this role will orchestrate activations across outposts, CRM, digital marketing, e-commerce, PR and social media,打造一个以消费者为中心的品牌体验。 The ideal candidate is entrepreneurial, independent, creative, and thrives in a fast-paced environment, with 3–4 years in luxury consumer goods

Qualifications

• Tertiary qualification or equivalent with relevant experience.
• 3–4 years in distribution/brand management in luxury/beauty.
• Experience in skincare/fragrance brand is a plus.
• Strong understanding of luxury brand positioning.
• Excellent project management and organizational skills.
• Proficiency in Excel, PowerPoint, and digital marketing tools.
• Strong interpersonal and collaboration skills.
• Ability to work independently in a fast-paced environment.
• Experience analyzing ROI and marketing campaign performance.
• Excellent verbal and written communication.
• MS Excel proficiency; CSV familiarity.

Responsibilities

• Collaborate with brand team and external partners to implement marketing ideas and activations.
• Design 360-degree marketing strategies for launches or brand initiatives.
• Develop and disseminate marketing materials.
• Present proposals to internal and external stakeholders for approval.
• Research market trends and apply insights to projects.
• Prepare detailed marketing reports with ROI analyses.
• Manage campaigns across omni-channel platforms.
• Oversee design and layout of advertisements.
• Create compelling copy for marketing materials.
• Plan and manage A&P budgets.
• Build relationships with vendors and partners to ensure smooth execution.

Skills

Project management

Interpersonal skills

Verbal communication

Written communication

ROI analysis

Team collaboration

Independent work

Analytical mindset

MS Excel

PowerPoint

Digital marketing tools

CSV familiarity

Education

Tertiary qualification

Tools

Excel

PowerPoint

Digital marketing tools

CSV

Job description

Why Join Us?

LUXASIA is the leading and largest beauty omnichannel brand-builder of Asia Pacific. Since 1986, it has successfully enabled market entry and brand growth for more than 100 luxury beauty brands, the likes of Albion, Aveda, Bvlgari, Calvin Klein, Creed, Diptyque, Hermes, La Prairie, Maison Francis Kurkdjian, Montblanc, Rabanne, Ferragamo, and SK-II. LUXASIA has established Joint Ventures with the likes of LVMH Group, Revlon (for Elizabeth Arden), Puig, Shiseido, and Orveon (for Laura Mercier). The Group's integrated brand-building capabilities include luxury retail, online commerce, consumer marketing & analytics, and supply chain management. LUXASIA is powered by a diverse and dynamic #OneTeam of 2700 talents across a growing footprint of 15 markets.

At LUXASIA, we believe there is beauty within every talent – that is you.

We grow you by building your competencies and unleashing your potential. We have curated a vast portfolio of over 100 luxury brands across Asia Pacific and growing. Your work will enrich the lives of millions of consumers across the region. With us, you get to be an entrepreneur, running the business like it is your very own. We give you autonomy but not without guidance and genuine care. We are a diverse and inclusive team that is courageously innovative. Together as #OneTeam, we celebrate differences, embrace change, explore new ideas, take risks, fail fast, and drive results. While challenges at work are inevitable, the journey promises to be fulfilling.

With LUXASIA, an exciting career filled with robust professional growth awaits you. Isn’t that beautiful?

Position Purpose

The Assistant Marketing Manager will be accountable to develop, plan, and execute marketing, public relations, sales and promotional strategies within the brand’s guidelines to support and achieve the sales plan. Together with the Marketing Manager, this role will oversee, orchestrate and execute the brand’s marketing activations which include outposts, CRM, digital marketing, e-commerce, PR, social media, creating a creative and engaging brand experience that is consumer focused.

The ideal candidate is entrepreneurial & independent, possesses the ability to think creatively, able to work in a fast-paced environment, and is personable.

Key Responsibilities

• Collaborate closely with the brand team and external partners to conceptualize and implement marketing ideas and activations aligned with the brand’s vision and growth objectives.
• Design and implement comprehensive 360-degree marketing strategies for new product launches or brand initiatives, ensuring alignment with the brand’s goals and direction.
• Play a key role in the development and dissemination of diverse marketing materials.
• Present marketing proposals to both internal and external stakeholders to secure their support and approval.
• Research, analyze, and apply market trends and insights to enhance ongoing projects.
• Compile and analyze post-campaign data, including ROI, to prepare detailed marketing reports.
• Manage and execute campaigns across multiple omni-channel platforms.
• Oversee design and layout of advertisements.
• Create compelling copy and content for various marketing materials.
• Plan, monitor, and manage A&P budgets.
• Build and maintain relationships with external vendors (e.g., event organizers, suppliers, media agencies, PR firms, retailers, landlords, designers, and collaboration partners) to negotiate terms and ensure seamless execution of marketing initiatives.

• Have a tertiary qualification or equivalent combination of relevant working experience that will allow the successful performance of job expectations.
• Minimum of 3 to 4 years working experience in distribution/brand management experience, preferably in luxury consumer goods/FMCG/Beauty industry in product management and/or product marketing experience.
• Candidate with prior experience managing skincare/fragrance brand an added advantage.
• Strong understanding of luxury brand positioning and marketing strategies.
• Excellent project management and organizational skills.
• Proficiency in Excel, PowerPoint, and digital marketing tools.
• Strong interpersonal skills to collaborate with internal and external stakeholders.
• Ability to work independently and thrive in a fast-paced environment.
• Have experience analysing and reporting on marketing activities, in particular analysing ROI from campaigns and lead nurturing.
• Have good interpersonal, verbal and written communication skills to drive tasks to completion.
• Possess positive and professional attitude and with the ability to thrive in a fast paced, growing business.
• Have experience with MS Excel required, familiarity with CSV files.

Do you have what it takes to succeed in a fast-paced and intense environment? Do you thrive on challenges? Do you want to bring innovative ideas to life? Are you keen to abandon the status quo, try new things, embrace failures as lessons, recover fast, yet always pursue excellence?

Championing Diversity, Equity and Inclusion

LUXASIA aspires to build a One Team of talents that reflects the diversity of the communities in our operating markets. LUXASIA is committed to providing equal employment opportunities to all individuals, regardless of their race, colour, religion, gender, sexual orientation, age, disability, nationality or ethnic origin, cultural background, social group, marital status, or any other characteristics as provided by law.