Senior Onboarding Practice Development Manager
Department: Sales
Employment Type: Full Time
Location: APAC-Malaysia
Description
Join a team that is changing millions of lives.
Transforming smiles, changing lives
At Align Technology we believe a great smile can transform a person’s life, so we create technology that gives people the confidence to take on whatever’s next. We revolutionized the orthodontic industry with the introduction of the Invisalign system, and we have never lost sight of that spirit of innovation. Our diverse and collaborative teams are constantly pushing the boundaries of what’s possible.
The Onboarding Senior Practice Development Manager is accountable within a specified territory, to ensure a smooth recruit and onboarding journey for newly trained doctors through the provision of sales and clinical guidance and support. To deliver an excellent customer experience for all new Invisalign providers whilst collaborating internally with key stakeholders to drive continuous improvement in the new doctor onboarding program.
In this role, you will…
- Lead strategic recruitment and territory expansion initiatives to identify, engage and convert high-potential doctors and clinics within priority growth segments.
- Serve as project lead for assigned market expansion programs, ensuring effective execution, achievement of business objectives and delivery of growth outcomes.
- Generate, qualify, and manage doctor acquisition pipelines through prospecting, educational events, referrals and targeted lead-generation activities.
- Partner with Sales, Clinical, Marketing, Education, and iTero teams to drive doctor recruitment, onboarding, activation and territory growth initiatives.
- Support newly trained doctors throughout their onboarding journey by providing guidance on case selection, treatment suitability, patient communication and practice development activities.
- Build strong relationships with new providers and ensure successful transition to the field sales team for long-term development and account growth.
- Drive awareness and adoption of iTero solutions by demonstrating clinical and practice benefits in collaboration with the iTero team.
- Apply and promote Align Technology's education pathway through training programs, webinars, workshops and clinical development activities for new doctors.
- Analyze territory performance, identify growth opportunities, and recommend actions to accelerate provider acquisition, activation and case growth.
- Support pilot programs, innovative recruitment strategies, and strategic business initiatives that improve market penetration and provider adoption.
- Maintain a high level of product, clinical, digital workflow, and competitive market knowledge to effectively support customers and stakeholders.
- Monitor and report business performance, project milestones, pipeline progress, and KPI achievement, providing regular updates and recommendations to management.
- Independently manage priorities and deliver against agreed targets, including doctor recruitment, activation, educational engagement, practice events and business planning metrics.
- Travel as required to support customer visits, training programs, business meetings and growth initiatives across assigned territories.
Key Accountabilities
- Lead strategic recruitment and territory expansion initiatives to identify, engage and convert high-potential doctors and clinics within priority growth segments.
- Serve as project lead for assigned market expansion programs, ensuring effective execution, achievement of business objectives and delivery of growth outcomes.
- Generate, qualify, and manage doctor acquisition pipelines through prospecting, educational events, referrals and targeted lead-generation activities.
- Partner with Sales, Clinical, Marketing, Education, and iTero teams to drive doctor recruitment, onboarding, activation and territory growth initiatives.
- Support newly trained doctors throughout their onboarding journey by providing guidance on case selection, treatment suitability, patient communication and practice development activities.
- Build strong relationships with new providers and ensure successful transition to the field sales team for long-term development and account growth.
- Drive awareness and adoption of iTero solutions by demonstrating clinical and practice benefits in collaboration with the iTero team.
- Apply and promote Align Technology's education pathway through training programs, webinars, workshops and clinical development activities for new doctors.
- Analyze territory performance, identify growth opportunities, and recommend actions to accelerate provider acquisition, activation and case growth.
- Support pilot programs, innovative recruitment strategies, and strategic business initiatives that improve market penetration and provider adoption.
- Maintain a high level of product, clinical, digital workflow, and competitive market knowledge to effectively support customers and stakeholders.
- Monitor and report business performance, project milestones, pipeline progress, and KPI achievement, providing regular updates and recommendations to management.
- Independently manage priorities and deliver against agreed targets, including doctor recruitment, activation, educational engagement, practice events and business planning metrics.
- Travel as required to support customer visits, training programs, business meetings and growth initiatives across assigned territories.
Role Expectations
- Experience in customer acquisition activities and skilled at developing a pipeline of potential customers based on eligibility and assessment criteria.
- Ability to demonstrate the iTero scanner and highlight technical capabilities of the scanner.
- Avid learner who effectively articulates product specific selling messages and can provide in-person and remote support to customers.
- Excellent interpersonal, communication, and presentation skills.
- Highly motivated, commercially adept, articulate, and confident.
- Ability to connect with doctors to manage the end to end sales process.
- Solutions focused with the ability to navigate through ambiguity and also work autonomously.
Education & Qualifications
- Prior experience in the dental or medical device industries, highly preferred with some experience working with dental practices or with the Invisalign System.
- Experience in sales or marketing related field preferred.
- Have a keen interest in education and a demonstrated ability to learn technical information.
- Willingness to travel and on occasion work outside of standard working hours.
- Strong skills across Windows applications.
- Driver’s license and own vehicle is a requirement of this position.
Key Success Measures
- Achievement of number of new doctors.
- Achievement of doctor activation, new dr’s case submission at Invisalign courses.
- Achievement of number of new doctor leads generated through all channels e.g. doctor referral, events, etc.
- Achievement of conducting lead generation events.