Senior Marketing Executive (Mr. Robot Project)

MR DIY International; Seri Kembangan; On-site; MYR 67,000 - 100,000; Full time

Job summary

MR DIY International, home of Robotique, seeks a Senior Executive, Marketing to establish MR Robot Retail Store as a technology voice and retailer leadership. You will drive brand campaigns, paid marketing, content, social media, and community initiatives to expand reach, strengthen product belief, and support store conversion.

In MR DIY’s fast-moving retail environment, the Marketing Senior Executive works with Merchandising, Channel Sales, Content, and store teams to turn product launches and

Qualifications

• Relevant experience in marketing within fast-moving consumer technology/electronics retail or e-commerce.
• Hands-on experience with paid social, search, and marketplace advertising.
• Experience managing brand social channels and content calendars.
• Ability to brief, review, and coordinate video content; basic editing is a plus.
• Comfortable managing marketing budgets, agencies, creators, and performance data.
• Strong understanding of tracking, attribution, reporting, and optimization.

Responsibilities

• Own marketing calendar covering launches, hero campaigns, seasonal moments, and promotions.
• Coordinate with Merchandising and Channel Sales on launches and exit plans.
• Plan activities to strengthen brand positioning and drive store traffic and sales.
• Provide product demos and marketing assets for in-store use.
• Plan and run paid campaigns across Meta, TikTok, Google, and YouTube.
• Manage influencer partnerships and paid amplification of content.

Tools

Meta Ads Manager

TikTok Ads

Google Ads

YouTube Ads

Job description

MR. ROBOT specialises in developing intelligent robotics and automation systems that enhance operational performance in retail, logistics, and commercial environments. By combining advanced AI, robotics engineering, and system integration, we deliver practical, scalable solutions that help businesses innovate operational workflows and prepare for tomorrow’s automation demands.

Focused on real-world deployment rather than prototypes, Mr. Robot’s offerings are designed to integrate seamlessly with existing systems-bringing robotics out of the lab and into productive use.

Driving Southeast Asia’s automation revolution with AI robotics for partners, integrators, and industries ready to scale.

Job Summary:

The Senior Executive, Marketing is responsible for building Robotique (Mr Robot Retail Store) as a trusted technology voice first and a retailer second. The role leads brand campaigns, paid marketing, content, social media, and community initiatives to build reach, strengthen product belief, and support store conversion.

In MR. ROBOT’s fast-moving retail environment, the Marketing Senior Executive works closely with

Merchandising, Channel Sales, Content, and store teams to turn product launches and campaigns

into engaging customer experiences and measurable commercial results.

Job Responsibilities:

Brand & Campaigns

• Own the marketing calendar covering product launches, hero product campaigns, seasonal moments, and clearance campaigns.
• Work with Merchandising and Channel Sales on launch plans and exit plans for slow-moving products.
• Plan campaign activities that strengthen Robotique’s technology-led brand positioning and support store traffic and sales.
• Supply the store with product demo videos, in-store displays, campaign materials, and other marketing assets.

Paid Marketing & Performance

• Plan and run paid campaigns across Meta, TikTok, Google, and YouTube, covering targeting, creative, budget pacing, and optimisation.
• Manage KOL and influencer partnerships, including selection, briefs, deliverables, and paid amplification of content.
• Manage offline and mall media where it supports store traffic and campaign objectives.
• Track campaign performance through campaign tracking, attribution, and dashboards, and report on reach, cost per result, conversion, and return on ad spend.

Content & Social Media

• Plan and brief content for product launches, product demos, campaigns, and store activities.
• Work with the Content Creator and external creators to produce short-form videos, product highlights, and store content.
• Manage Robotique’s social channels day to day, including publishing schedules, captions, hashtags, and platform-specific formats.
• Monitor comments, messages, and mentions; respond or elevate where needed; and keep the community engaged.
• Track channel performance including reach, engagement, follower growth, and click-through rate, and adjust the content mix based on results.

Conversion & Community

• Run the loyalty and membership programme, including member sign-ups, referrals, member offers, and owner community content.
• Use campaign, social, and membership insights to identify opportunities to improve customer engagement, demo bookings, assisted sales, and conversion.

Success Measures:

• Follower growth and engagement.
• Publishing consistency and content quality.
• Paid campaign efficiency and return on ad spend.
• Ad-to-purchase conversion, demo bookings, and assisted sales.
• Member sign-ups and referrals.

Required Qualifications & Experience:

• Relevant experience in marketing, ideally within consumer technology, electronics retail, e-commerce, or a similar fast-moving environment.
• Hands-on experience with paid social, search, and marketplace advertising.
• Experience managing brand social channels and content calendars.
• Ability to brief, review, and coordinate video content; basic video editing skills are an advantage.
• Comfortable managing marketing budgets, agencies, creators, and performance data.
• Strong understanding of campaign tracking, attribution, reporting, and performance optimisation.
• Strong communication and coordination skills, with the ability to work effectively across Marketing, Merchandising, Channel Sales, Content, and store teams.
• Good command of English and Bahasa Malaysia; Mandarin is an advantage.
• Genuine interest in new technology, consumer tech, AI, and robotics.

You’ll only be the right candidate if you are aligned to our values and culture:

• Innovation: Challenge the status quo, embrace change, and drive continuous improvement.
• Teamwork: Collaborate effectively and contribute to shared success.
• Excellence: Strive for high standards in both delivery and customer experience.
• Integrity: Act with honesty, transparency, and accountability.
• Thrive in a fast-paced, purpose-driven environment.
• Motivated to make a meaningful impact within a high-performing team