Senior Marketing Executive (Content & Campaigns)

TRISIXTY HIVE SDN. BHD.; Sepang; On-site; MYR 67,000 - 112,000; Full time

Benefits offered by this job

Free lunch provided daily

Potential performance incentives

Job summary

TRISIXTY HIVE SDN. BHD. – Sepang, Selangor, Malaysia, invites a Senior Marketing Executive to lead content-led campaigns for 360 Haircare. You will craft content strategies, drive performance across social and e-commerce, and collaborate with creators, affiliates and partners to deliver impact.

The role focuses on turning business objectives into compelling content, managing campaigns end-to-end, and using data to optimise results while mentoring junior teammates.

Qualifications

• Three to five years of experience in content marketing, social media, digital marketing or campaign management.
• Experience planning and executing content-led marketing campaigns.
• Strong understanding of TikTok, Instagram and short-form video content.
• Able to independently develop content ideas, scripts, briefs and campaign concepts.
• Strong project-management, communication and organisational skills.
• Comfortable analysing content and campaign performance.
• Able to balance creativity, speed and commercial priorities.
• Proactive, resourceful and able to work with minimal supervision.
• Able to work full-time from our office in Cyberjaya.

Responsibilities

• Plan and execute content-led marketing campaigns across social media and e-commerce.
• Lead content shoots, including talent, products and production needs.
• Review content to ensure brand creative and quality standards.
• Monitor campaign performance and analyse engagement, clicks and conversions.
• Collaborate with creators, affiliates and marketing partners.
• Guide junior marketing team members.
• Improve content planning, production, approval and reporting workflows.
• Take ownership of assigned projects and resolve execution challenges.
• Ensure campaigns are completed on schedule.

Skills

Content marketing

Social media

Digital marketing

Campaign management

Project management

Communication

Tools

Canva

CapCut

Adobe Creative Suite

Job description

Jora Malaysia will close on 9th September 2026. Thank you for being with us, we are cheering you on as you continue your career journey.

Senior Marketing Executive (Content & Campaigns)

TRISIXTY HIVE SDN. BHD. – Sepang, Selangor

360 Haircare is a fast-growing Malaysian premium haircare brand powered by honey and backed by science. We create high-quality products that deliver both immediate and long-term benefits for healthier hair and scalp.

As we continue to grow, we are looking for a creative and commercially minded Senior Marketing Executive to strengthen our content and campaign capabilities.

Role Overview

You will lead the planning and execution of content-led marketing campaigns across our social media and e-commerce channels.

This role is ideal for someone who can turn business objectives into compelling content, manage campaigns from concept to completion and use performance data to continuously improve results.

You will also guide junior team members and collaborate with creators, affiliates and other marketing partners.

Key Responsibilities

Content & Campaigns

Develop content strategies, campaign concepts and content calendars.

Create content angles, scripts, briefs, captions and key messaging.

Lead and coordinate content shoots, including talent, products and production requirements.

Review content to ensure it meets the brand’s creative and quality standards.

Plan and execute campaigns for product launches, promotions and seasonal activities.

Ensure campaigns are completed accurately and according to schedule.

Creators & Affiliates

Develop briefs and content directions for influencers, affiliates and creators.

Review creator suitability, content ideas and campaign deliverables.

Coordinate with the team on creator timelines, product seeding and campaign requirements.

Identify high-performing creator content that can be repurposed or scaled.

Performance & Optimisation

Monitor content and campaign performance across social media and e-commerce platforms.

Analyse engagement, watch time, clicks, conversions and sales contribution.

Identify winning content formats, hooks and campaign angles.

Recommend what should be improved, repeated, scaled or discontinued.

Maintain a library of successful content ideas, references and campaign learnings.

Team & Marketing Operations

Guide and review the work of junior marketing team members.

Improve content planning, production, approval and reporting workflows.

Take ownership of assigned projects and resolve execution challenges proactively.

Collaborate with internal team members and external partners to ensure smooth campaign execution.

Requirements

Three to five years of experience in content marketing, social media, digital marketing or campaign management.

Experience planning and executing content-led marketing campaigns.

Strong understanding of TikTok, Instagram and short-form video content.

Able to independently develop content ideas, scripts, briefs and campaign concepts.

Strong project-management, communication and organisational skills.

Comfortable analysing content and campaign performance.

Able to balance creativity, speed and commercial priorities.

Proactive, resourceful and able to work with minimal supervision.

Able to work full-time from our office in Cyberjaya.

Added Advantages

Experience in beauty, haircare, personal care or consumer brands.

Experience with TikTok Shop, Shopee, live commerce or social commerce.

Experience working with influencers, affiliates or UGC creators.

Familiarity with Canva, CapCut, Adobe Creative Suite or similar tools.

Experience guiding junior team members.

A portfolio demonstrating content campaigns and measurable results.

What We Offer

Ownership of meaningful content and campaign projects.

The opportunity to shape the marketing direction of a growing premium beauty brand.

Room to introduce new ideas, systems and creative approaches.

Career-growth and leadership opportunities.

Competitive salary with potential performance incentives.

Free lunch provided daily.

A collaborative workplace with open communication and minimal hierarchy.