Senior Marketing Executive

Offspring Inc; Selangor; On-site; MYR 60,000 - 80,000; Full time

Job summary

A consumer goods company based in Malaysia is seeking a Marketing Specialist to drive user growth and engagement across both online and offline channels. This role requires 3-5 years of experience in consumer marketing, with strong analytical skills and project management capabilities to execute multi-channel campaigns effectively. You will coordinate campaigns across social media, email, influencers, and retail, while turning data into actionable insights. The position offers opportunities for career growth and a collaborative work environment.

Benefits

Opportunities for career growth

Collaborative team environment

Qualifications

• 3–5 years of experience in consumer marketing, preferably in FMCG or e-commerce.
• Strong analytical skills to interpret data and identify trends.
• Excellent project management skills, including campaign planning.

Responsibilities

• Drive user growth and engagement across online and offline channels.
• Develop and manage campaign timelines and asset lists.
• Coordinate end-to-end campaign launches across multiple platforms.
• Build and send EDM campaigns with the CRM team.

Skills

Consumer marketing expertise

Analytical skills

Project management

Campaign planning

Job description

Drive user growth, engagement, and sales for Offspring across online and offline channels. You will execute 360º campaigns end‑to‑end—social/content, CRM/EDM, Ecommerce/PDP, influencers/KOLs, and retail tie‑ins—while turning data into next‑best actions. This role is hands‑on and impact‑focused for the mom & baby FMCG category (safety claims, RTBs, and compliance matter).

360° Campaign Planning & Execution

• Develop and manage campaign timelines, asset lists, and calendars, ensuring milestones are met and status updates are clear.
• Coordinate end‑to‑end launches across social, content, CRM/EDM, retailer.com, partnerships, and in‑store activations, and provide concise post‑campaign summaries.

Content & Social Operations

• Brief and manage creative assets (copy, shot lists, edits) while crafting captions and hooks aligned with Offspring’s voice and product claims/RTBs.
• Support short‑form video, livestreams, and influencer/KOL deliverables; oversee usage, tracking links, and basic boosting requests.

E‑Commerce & Conversion Optimisation

• Collaborate with e‑commerce teams to enhance PDPs for priority SKUs (images, bullets, FAQs, reviews) and run simple A/B tests.
• Ensure landing pages and promotional mechanics are prepared and ready for go‑live.

CRM, Email & Community Engagement

• Build and send EDM campaigns with the CRM team (welcome, post‑purchase, promo); perform QA on segments, links, and rendering.
• Transform customer feedback (CX/VoC) into FAQ updates and messaging improvements that reduce friction and improve conversion.

Partnerships & On‑Ground Activations

• Coordinate clinics, parent community events, and mall activations with Trade & Retail teams; manage sampling logistics and UGC capture.
• Prepare professional sell‑in and recap decks for internal teams and partner stakeholders.

Who We’re Looking For

• 3–5 years of experience in consumer marketing, preferably in FMCG, beauty, retail, or e‑commerce, with a track record of delivering multi‑channel campaigns.
• Strong analytical skills: able to interpret data, identify trends, and recommend actionable experiments.
• Excellent project management skills, including campaign planning, readiness checks, and coordination with vendors/partners.

Bonus Points If You Have

• Hands‑on experience with CRM/email marketing (any ESP), basic segmentation, and link/UTM QA.
• Experience with e‑commerce marketplaces, including asset management and promotions.
• Familiarity with mom & baby product standards, including safety, compliance, and RTBs.
• Experience working with KOLs/creators, managing briefs, deliverables, and usage rights.
• Basic design or video editing skills (e.g., Canva, CapCut).
• Comfortable appearing on‑camera for quick demos or livestream introductions.

What We Offer

• Opportunities for career growth and continuous learning.
• A collaborative and fun team that genuinely enjoys working together.