Senior Manager, Store /Mall Expansion

AEON Co. (M) Bhd.; Kuala Lumpur; On-site; MYR 180,000 - 300,000; Full time

Job summary

AEON Co. (M) Bhd. in Kuala Lumpur is seeking a Store/Mall Expansion Leader to drive strategic growth through new stores and mall developments. You will oversee site selection, feasibility studies and investment proposals, coordinating cross-functional teams across Leasing, Legal, Finance and Construction.

Your role includes leading negotiations, managing budgets, ensuring timely delivery and providing market insights to shape future expansion plans. Travel to sites will be required as needed.

Qualifications

• Bachelor’s degree in real estate, property management, business administration, finance, economics, urban planning or a related discipline.
• Minimum 10 years of relevant experience in retail property development, store expansion, mall development or related field.

Responsibilities

• Develop and implement strategic expansion plans for new stores and malls aligned with growth objectives.
• Identify priority markets and suitable locations based on commercial potential, demand and profitability.
• Lead site identification, feasibility studies and investment proposals for Management’s approval.
• Lead negotiations with landlords and property owners on terms and volumes.
• Monitor project budgets, timelines and operational requirements across Leasing, Legal, Finance and Construction.
• Provide market and competitive insights to strengthen AEON’s position and identify growth opportunities.
• Oversee performance reviews of new/opened stores and optimize expansion strategies.

Skills

Site selection

Catchment analysis

Trade area surveys

Market research

Lease negotiations

Leadership

Project management

Communication

Presentation

Stakeholder management

Negotiation

Travel

Education

Bachelor’s Degree in Real Estate / Property Management / Business Administration / Finance / Economics / Urban Planning

Tools

Microsoft Excel

PowerPoint

Job description

Develop and implement strategic expansion plans for new stores and malls in line with the company’s growth objectives.

Identify priority markets and suitable locations based on commercial potential, customer demand and long-term profitability.

Establish development standards for store layouts, facilities, interiors and investment costs.

Recommend expansion, relocation, renovation, downsizing or closure strategies for existing locations.

Site Identification and Feasibility Assessment

Conduct catchment analysis, trade area surveys, market mapping and comparable-site assessments to identify suitable locations.

Evaluate proposed sites based on demographics, accessibility, infrastructure, competition, customer profiles and development potential.

Prepare comprehensive feasibility studies and investment proposals for Management’s consideration.

Assess the potential impact of new developments on existing stores, malls and overall network performance.

Financial and Investment Analysis

Develop financial models and profitability plans for individual expansion projects.

Evaluate capital expenditure, operating costs, projected sales, rental commitments and return on investment.

Monitor the financial performance and operational efficiency of store and mall development projects.

Ensure expansion investments are commercially viable and aligned with approved budgets.

Lease Negotiation and Property Evaluation

Lead negotiations with landlords, developers and property owners on site location, store size, rental rates, lease terms and commercial conditions.

Review and recommend lease proposals to secure favourable and sustainable outcomes for the company.

Coordinate the preparation, conclusion, renewal and revision of store-opening and property-related agreements.

Maintain strong professional relationships with landlords, developers, agents and relevant business partners.

Market and Competitive Intelligence

Monitor competitor expansion, market developments, economic conditions and emerging retail trends.

Analyse customer behaviour and market needs to ensure proposed properties support future business requirements.

Provide actionable insights to strengthen the company’s market position and identify new growth opportunities.

Maintain accurate and accessible market, competitor and property information to support strategic decision-making.

Project Management and Store Opening

Lead expansion projects from initial site identification and approval through to handover and store opening.

Work closely with Leasing, Legal, Finance, Construction, Operations, Marketing and other relevant departments.

Ensure projects are completed within the approved timeline, budget, quality and operational requirements.

Provide regular progress updates, risk assessments and recommendations to Management.

Performance Review and Optimisation

Review the trading and financial performance of newly opened and existing stores or malls.

Compare actual results against approved business cases, budgets and performance targets.

Use performance insights to refine site-selection criteria and future development strategies.

Recommend improvement initiatives to optimise the company’s property portfolio.

Risk Management and Governance

Identify commercial, financial, operational and regulatory risks related to expansion projects.

Develop appropriate mitigation plans and elevate significant issues to Management.

Ensure all expansion activities comply with internal policies, approval processes and relevant legal requirements.

Maintain proper documentation and governance throughout the project lifecycle.

Team Leadership and Stakeholder Management

Lead, coach and develop the Store/Mall Expansion team to achieve departmental objectives.

Establish clear priorities, performance expectations and accountability within the team.

Present expansion proposals, feasibility findings and strategic recommendations to senior management.

Act as the key liaison between internal stakeholders and external property partners.

Job Requirements:

Bachelor’s Degree in Real Estate, Property Management, Business Administration, Finance, Economics, Urban Planning or a related discipline.

Minimum 10 years of relevant experience in retail property development, store expansion, mall development, real estate or a related field, including management experience.

Strong knowledge of site selection, catchment analysis, trade area surveys, market research and lease negotiations.

Proven experience in preparing feasibility studies, financial models, investment proposals and profitability assessments.

Strong commercial awareness with the ability to interpret market, customer, competitor and trading data.

Demonstrated leadership and project management capabilities, including experience managing cross-functional projects.

Excellent communication, presentation, stakeholder-management and negotiation skills.

Strong problem‑solving skills with the ability to identify risks and recommend practical solutions.

Able to manage multiple expansion projects and priorities within demanding timelines.

Proficient in Microsoft Excel, PowerPoint and relevant property or data‑analysis tools.

Willing to travel and conduct site visits when required.

Must be able to work at AEON Headquarters, AEON Taman Maluri, Cheras, Kuala Lumpur.

Fashion Retail & Department Stores More than 10,000 employees

Committed to Customer Satisfaction

AEON Malaysia is a leading retail company offering a wide variety of products and services. Our stores provide groceries, home goods like electronics, furniture, and bedding, as well as fashion items. We also offer services such as credit and loyalty programs, financial services, and online shopping.

With over 30 locations across Malaysia, AEON is dedicated to ensuring customer happiness and satisfaction. We focus on creating a friendly and welcoming shopping environment, supported by knowledgeable staff who are ready to assist with any needs.

As a pioneer in the Malaysian retail industry, AEON plays a significant role in shaping shopping experiences

Committed to Customer Satisfaction

AEON Malaysia is a leading retail company offering a wide variety of products and services. Our stores provide groceries, home goods like electronics, furniture, and bedding, as well as fashion items. We also offer services such as credit and loyalty programs, financial services, and online shopping.

With over 30 locations across Malaysia, AEON is dedicated to ensuring customer happiness and satisfaction. We focus on creating a friendly and welcoming shopping environment, supported by knowledgeable staff who are ready to assist with any needs.

As a pioneer in the Malaysian retail industry, AEON plays a significant role in shaping shopping experiences