Senior Manager, SEO & Web Strategy

TNG Digital Sdn Bhd; Kuala Lumpur; On-site; MYR 120,000 - 180,000; Full time

Job summary

TNG Digital Sdn Bhd is seeking a Senior Manager, SEO & Web Strategy to lead the web and SEO strategy for Kuala Lumpur-based digital platforms. You will own technical SEO initiatives, site architecture, and content strategy while partnering with web development, analytics, and product teams to deliver measurable growth.

The role requires 7+ years of SEO leadership, strong GA4/GTM/GSC expertise, and a track record of driving organic visibility and performance across multiple websites.

Qualifications

• 7+ years of experience leading SEO strategy for large digital platforms.
• Proven ability to drive organic growth through technical SEO and content strategy.
• Strong knowledge of GA4, GTM, GSC, and modern SEO tools.

Responsibilities

• Develop the web and SEO strategy across multiple websites and assets.
• Own the roadmap for technical SEO, site architecture, and content strategy.
• Lead cross-functional teams including Brand, Product, UED and Analytics.
• Define analytics, tagging and tracking for accurate insights and growth.

Skills

SEO strategy

Technical SEO

Content strategy

Analytics

Cross-functional leadership

Stakeholder management

Mentoring SEO professionals

Tools

Google Analytics 4

Google Tag Manager

Google Search Console

Ahrefs

SEMrush

Screaming Frog

HTML/CSS/JavaScript

Job description

# Senior Manager, *SEO & Web Strategy*Kuala Lumpur, MalaysiaPermanent#### Duties & Responsibilities* Develop the web and SEO strategy* Define and own the SEO and web strategy across multiple websites and web-based assets.* Develop a roadmap covering technical SEO, website architecture, content strategy, analytics, governance and organic growth.* Establish SEO standards and best practices, while keeping pace with emerging search technologies and AI-powered search.* Build strong technical foundations* Lead technical SEO initiatives, including crawlability, indexing, structured data, Core Web Vitals, page speed and site health.* Partner with the web development team to embed SEO best practices throughout website planning, development and release.* Define analytics, tagging and tracking requirements to ensure accurate measurement and actionable insights.* Improve information architecture, navigation and site structure to enhance discoverability, usability and scalability.* Drive content discoverability* Lead the SEO content strategy with SEO content writers.* Develop keyword and topic strategies aligned with customer intent and business priorities.* Improve content quality, authority and organic visibility across all websites.* Measure, analyse and optimise* Establish KPIs and reporting frameworks for SEO and website performance.* Analyse website and search performance, translating insights into prioritised recommendations.* Continuously optimise website performance through data, testing and ongoing refinement.* Lead cross-functional collaboration* Provide strategic leadership for the SEO and web function.* Mentor and guide cross-functional teams on SEO best practices.* Partner with stakeholders across Brand, Product, UED, Analytics and the web development team to align website initiatives with business objective.#### Requirements* 7+ years of experience leading SEO strategy and website optimisation for medium to large digital platforms.* Proven success in building SEO capabilities and driving organic growth through technical SEO, content strategy and website optimisation.* Strong expertise in technical SEO, website architecture, information architecture, structured data, Core Web Vitals and modern SEO best practices.* Experience working closely with web development teams to influence technical implementation and website performance.* Strong knowledge of Google Analytics 4, Google Tag Manager, Google Search Console and SEO platforms such as Ahrefs, SEMrush or Screaming Frog.* Working knowledge of HTML, CSS and JavaScript, with the ability to communicate effectively with technical teams.* Strong analytical, stakeholder management and project management skills.* Experience leading or mentoring SEO professionals.